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Selecting franchise partners: Tourism franchisee approaches, processes and criteria

Author

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  • Altinay, Levent
  • Brookes, Maureen
  • Aktas, Gurhan

Abstract

This paper identifies and evaluates the partner selection approaches, processes and criteria use by tourism franchisees to select their franchisor partners. A qualitative study of a sample of Turkish franchisees identifies the partner selection criteria and two distinct approaches used to select franchisor partners. The study contributes to our understanding of franchisee partner selection by demonstrating how the selection criteria, approaches and processes impact on franchisee satisfaction post contract signature. In addition, a framework that depicts the relationship between the criteria, approaches and processes is developed from the study. The study yields a number of implications particularly for prospective franchisees interested in joining a franchise network.

Suggested Citation

  • Altinay, Levent & Brookes, Maureen & Aktas, Gurhan, 2013. "Selecting franchise partners: Tourism franchisee approaches, processes and criteria," Tourism Management, Elsevier, vol. 37(C), pages 176-185.
    • Handle: RePEc:eee:touman:v:37:y:2013:i:c:p:176-185
    DOI: 10.1016/j.tourman.2013.01.016
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    References listed on IDEAS

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    Cited by:

    1. Ramírez-Hurtado, José M., 2017. "Utilização da análise de importância-desempenho para medir a satisfação de franqueados de agências de viagens," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 57(1), February.
    2. Rosado-Serrano, Alexander & Paul, Justin & Dikova, Desislava, 2018. "International franchising: A literature review and research agenda," Journal of Business Research, Elsevier, vol. 85(C), pages 238-257.

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