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Ecotourism-related products and activities, and the economic sustainability of small and medium island chalets

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  • Jaafar, Mastura
  • Maideen, Siti Aishah

Abstract

Environment-related products and activities in the tourism industry are popular among visitors to Malaysia. Such is the case off the coast of East Peninsular Malaysia, where several coral islands offer various ecotourism activities. The present study examines the products and activities offered in the four islands and related issues on the economic sustainability of small and medium island chalets (SMICs). Through the multi-method approach, results show that island hopping and combination tours are the most popular products. Meanwhile, snorkeling, round-island trips, and diving are the most highlighted activities. These ecotourism-related activities are mainly due to the attractiveness of the environment, which has drawn large numbers of tourists to the chalets on these islands. SMICs established their businesses in the late 1990s on the back of growing confidence in the tourism industry in the 1980s. Visitors include almost equal numbers of both local and international tourists. SMICs’ product and activity development are highly correlated with environmental attractions, thus positively contributing to the economic sustainability of SMICs. The present study proposes that the most appropriate business model for SMICs would be that of a small local business community operating in the island. This model would help maintain the sustainability of the island-tourism sector.

Suggested Citation

  • Jaafar, Mastura & Maideen, Siti Aishah, 2012. "Ecotourism-related products and activities, and the economic sustainability of small and medium island chalets," Tourism Management, Elsevier, vol. 33(3), pages 683-691.
    • Handle: RePEc:eee:touman:v:33:y:2012:i:3:p:683-691
    DOI: 10.1016/j.tourman.2011.07.011
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    Cited by:

    1. Md. Anowar Hossain Bhuiyan & Chamhuri Siwar & Shaharuddin Mohamad Ismail, 2016. "Sustainability Measurement for Ecotourism Destination in Malaysia: A Study on Lake Kenyir, Terengganu," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 128(3), pages 1029-1045, September.
    2. Cinzia Battistella & Maria Rosita Cagnina & Lucia Cicero & Nadia Preghenella, 2018. "Sustainable Business Models of SMEs: Challenges in Yacht Tourism Sector," Sustainability, MDPI, vol. 10(10), pages 1-20, September.
    3. Ling-en Wang & Linsheng Zhong & Yangjian Zhang & Bin Zhou, 2014. "Ecotourism Environmental Protection Measures and Their Effects on Protected Areas in China," Sustainability, MDPI, vol. 6(10), pages 1-18, September.
    4. Kanokporn Swangjang & Phitwalan Kornpiphat, 2021. "Does ecotourism in a Mangrove area at Klong Kone, Thailand, conform to sustainable tourism? A case study using SWOT and DPSIR," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(11), pages 15960-15985, November.
    5. Xiaocheng Vicky Zhang & Suk Ha Grace Chan, 2021. "Do Knowledge and Experience Value Affect Green Tourism Activity Participation and Buying Decision? A Case Study of Natural Dyeing Experience in China," Sustainability, MDPI, vol. 13(15), pages 1-18, July.
    6. Rose Queiroz & José Guerreiro & Maria Ventura, 2014. "Demand of the tourists visiting protected areas in small oceanic islands: the Azores case-study (Portugal)," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 16(5), pages 1119-1135, October.
    7. Quan Zhou & Kai Zhu & Ling Kang & Lóránt Dénes Dávid, 2023. "Tea Culture Tourism Perception: A Study on the Harmony of Importance and Performance," Sustainability, MDPI, vol. 15(3), pages 1-13, February.
    8. Jakaria Dasan & Fatimah Ahmedy & Shamezah Shamsul & Elia Godoong & Coswald Stephen Sipaut & Mohammad Saffree Jeffree, 2022. "Post-COVID-19 Challenges for a Sustainable Community-Based Ecotourism: A Case Study of Rural Community in Sabah, North of Borneo," SAGE Open, , vol. 12(4), pages 21582440221, December.
    9. Kumju Hwang & Jieun Lee, 2018. "Antecedents and Consequences of Ecotourism Behavior: Independent and Interdependent Self-Construals, Ecological Belief, Willingness to Pay for Ecotourism Services and Satisfaction with Life," Sustainability, MDPI, vol. 10(3), pages 1-18, March.
    10. Ling-Zhong Lin & Chi-Fang Lu, 2013. "Fuzzy Group Decision-Making in the Measurement of Ecotourism Sustainability Potential," Group Decision and Negotiation, Springer, vol. 22(6), pages 1051-1079, November.
    11. Yuqing Zhang & Chengcheng Zhan & Hui Wang & Ya Gao, 2022. "Evolution and reconstruction of settlement space in tourist islands: a case study of Dachangshan Island, Changhai County," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(8), pages 9777-9808, August.

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