Potential application of generative artificial intelligence and machine learning algorithm in oil and gas sector: Benefits and future prospects

With the rapid advancement of technology and societies, the global energy sector now acknowledges that by integrating contemporary digital technologies into their operations and capabilities, can improve their competitive advantage and innovation performance and processes. Moreover, energy operators are also facing a significant undertaking: how to best use and secure large amounts of data that promote sustainable productivity performance and minimise potential threats in the oil and gas value chain and project operations. In view of the foregoing, various facets like Generative Artificial Intelligence (GAI) and Machine Learning Algorithms (MLA) are increasingly gaining popularity within oil and gas sector operations. Thus, we explored how GAI and ML algorithms can enhance oil and gas value chain productivity performance. The Principal Component Analysis (PCA) was employed to identify significant GAI and MLA variables influencing performance in the oil and gas value chain, while Structural Equation Modelling (SEM) was used to test regression equations related to their application. The study found that risk portfolios and profiles can be appraised throughout the value chain by effectively utilising GAI and ML algorithms in upstream, midstream and downstream undertakings. While these findings are noteworthy and have significant implications for current practice, the paper advocates that an array of digital technologies beyond GAI and ML can still be examined during future studies to demonstrate a holistic perspective on how digital transformation can be achieved across the energy sector value and project operations.