The Growth in Marketing Alliances between US Professional Sport and Legalised Gambling Entities: Are We Putting Sport Consumers at Risk?
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- Adrian Park & Andrew Harris & Jonathan Parke & Jane Rigbye & Alex Blaszczynski, 2014. "Responsible Marketing And Advertising In Gambling: A Critical Review," Journal of Gambling Business and Economics, University of Buckingham Press, vol. 8(3), pages 21-35.
- Lamont, Matthew & Hing, Nerilee & Gainsbury, Sally, 2011. "Gambling on sport sponsorship: A conceptual framework for research and regulatory review," Sport Management Review, Elsevier, vol. 14(3), pages 246-257, August.
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