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Mumbai lunch box delivery system: A transferable benchmark in urban logistics?

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  • Baindur, Deepak
  • Macário, Rosário M.

Abstract

This paper presents findings of a freight transport study carried out for Mumbai city (India). Based on the case study of lunch box delivery system organized by the Mumbai dabbawalas, demonstrated that an informal sector was capable of developing an urban logistics system that was precise, reliable and affordable to the middle class society in Mumbai. These facts suggest an approach based on adapting logistics solutions harmoniously to the urban landscape, public policy, infrastructure and skill sets of the company’s employees in order to be attractive to the end customer, offering a good match between supply and demand i.e., consumer and producer satisfaction. At the same time logistics solutions should evolve continuously in order to be attractive to the core customer base and should be customer driven. These basic management principles can be applied in the management of other urban logistics companies in the world over.

Suggested Citation

  • Baindur, Deepak & Macário, Rosário M., 2013. "Mumbai lunch box delivery system: A transferable benchmark in urban logistics?," Research in Transportation Economics, Elsevier, vol. 38(1), pages 110-121.
    • Handle: RePEc:eee:retrec:v:38:y:2013:i:1:p:110-121
    DOI: 10.1016/j.retrec.2012.05.002
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    Cited by:

    1. McLeod, Sam & Schapper, Jake H.M. & Curtis, Carey & Graham, Giles, 2019. "Conceptualizing freight generation for transport and land use planning: A review and synthesis of the literature," Transport Policy, Elsevier, vol. 74(C), pages 24-34.
    2. Bram Kin & Tomas Ambra & Sara Verlinde & Cathy Macharis, 2018. "Tackling Fragmented Last Mile Deliveries to Nanostores by Utilizing Spare Transportation Capacity—A Simulation Study," Sustainability, MDPI, vol. 10(3), pages 1-15, February.
    3. Anand Gurumurthy & Gunjan Soni & Surya Prakash & Gaurav Kumar Badhotiya, 2013. "Review on Supply Chain Management Research—An Indian Perspective," IIM Kozhikode Society & Management Review, , vol. 2(1), pages 1-19, January.
    4. Klose, Leon & Beckmann, Anne & Ihlenburg, Stephanie & Preindl, Raphael & Straube, Frank, 2022. "Guidelines for transferring sustainable urban logistics concepts," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Kersten, Wolfgang & Jahn, Carlos & Blecker, Thorsten & Ringle, Christian M. (ed.), Changing Tides: The New Role of Resilience and Sustainability in Logistics and Supply Chain Management – Innovative Approaches for the Shift to a New , volume 33, pages 753-797, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.
    5. Ray, Arghya & Dhir, Amandeep & Bala, Pradip Kumar & Kaur, Puneet, 2019. "Why do people use food delivery apps (FDA)? A uses and gratification theory perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 221-230.
    6. Michele D. Simoni & Edoardo Marcucci & Valerio Gatta & Christian G. Claudel, 2020. "Potential last-mile impacts of crowdshipping services: a simulation-based evaluation," Transportation, Springer, vol. 47(4), pages 1933-1954, August.
    7. Babu George, 2018. "Inclusive Growth By Means Of Sustainable Supply Chains: A Case Study Of The Dabbawalas Of Mumbai, India," International Journal of Entrepreneurial Knowledge, Center for International Scientific Research of VSO and VSPP, vol. 6(2), pages 5-11, December.
    8. Janjevic, Milena & Winkenbach, Matthias, 2020. "Characterizing urban last-mile distribution strategies in mature and emerging e-commerce markets," Transportation Research Part A: Policy and Practice, Elsevier, vol. 133(C), pages 164-196.
    9. Marco Mazzarino & Lucio Rubini, 2019. "Smart Urban Planning: Evaluating Urban Logistics Performance of Innovative Solutions and Sustainable Policies in the Venice Lagoon—the Results of a Case Study," Sustainability, MDPI, vol. 11(17), pages 1-27, August.

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