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Chapter 12 Digital Shipping: The Greek Experience

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  • Nikitakos, Nikitas
  • Lambrou, Maria A.

Abstract

While electronic business (e-business) is developing rapidly, the pace and pattern of development of these technologies and related business practices are quite variable across countries and industries. In the shipping industry today, we observe various implementations and modes of use of maritime electronic services, which target at the facilitation of maritime business operations and tasks such as, chartering, procurement, manning, planned maintenance, technical and operational monitoring of the vessels, voyage planning and navigation as well as safety, security and emergency operations. Additionally, great efforts are made in order to integrate applications and provide value-added services. For some scholars, the global economy is converging towards common, homogenized and integrated organizational models, whereas e-business methods are seen as a set of practices congruent with the "modern" way of organizing economic activities. In our work, we review current practices and emergent patterns regarding digital shipping, we cite empirical evidence on e-readiness and maturity related with e-business models, digital modes of operation and enabling technologies, as well as perceptions of key barriers and incentives in the Greek-owned shipping sector, as interlinked with overall firm characteristics and strategies. Whereas in the Greek-owned financially robust shipping sector, we observe a low level of use and very moderate technology evolution trends, we seek a more thorough understanding of the digital mode of operation in the international shipping industry context; we devise a combined frame of analysis consisting of (a) a typology of digital shipping business models and (b) an extended Technology Acceptance Model for digital shipping. We consider postulations about emergent digital shipping modes of operation and important determinants of an organizational decisional context, as essential means in order to set digital shipping strategies, design market policies, and design and implement business models and technical options towards a future frictionless and networked shipping environment.

Suggested Citation

  • Nikitakos, Nikitas & Lambrou, Maria A., 2007. "Chapter 12 Digital Shipping: The Greek Experience," Research in Transportation Economics, Elsevier, vol. 21(1), pages 383-417, January.
    • Handle: RePEc:eee:retrec:v:21:y:2007:i:1:p:383-417
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    References listed on IDEAS

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    1. Barbara H. Wixom & Peter A. Todd, 2005. "A Theoretical Integration of User Satisfaction and Technology Acceptance," Information Systems Research, INFORMS, vol. 16(1), pages 85-102, March.
    2. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    3. Henry Chesbrough & Richard S. Rosenbloom, 2002. "The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin-off companies," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 11(3), pages 529-555, June.
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    1. Papathanasiou, Angeliki & Cole, Rosanna & Murray, Philip, 2020. "The (non-)application of blockchain technology in the Greek shipping industry," European Management Journal, Elsevier, vol. 38(6), pages 927-938.
    2. Dimitris Gavalas & Theodoros Syriopoulos & Efthimios Roumpis, 2022. "Digital adoption and efficiency in the maritime industry," Journal of Shipping and Trade, Springer, vol. 7(1), pages 1-22, December.
    3. Valerie Graf-Drasch & Maximilian Röglinger & Annette Wenninger & Sabiölla Hosseini, 2022. "A Contextualized Acceptance Model for Proactive Smart Services," Schmalenbach Journal of Business Research, Springer, vol. 74(3), pages 345-387, September.

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