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The advertising effect of university athletic success: A reappraisal of the evidence

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  • Bremmer, Dale S.
  • Kesselring, Randall G.

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  • Bremmer, Dale S. & Kesselring, Randall G., 1993. "The advertising effect of university athletic success: A reappraisal of the evidence," The Quarterly Review of Economics and Finance, Elsevier, vol. 33(4), pages 409-421.
    • Handle: RePEc:eee:quaeco:v:33:y:1993:i:4:p:409-421
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    Cited by:

    1. Malcolm Getz & John Siegfried, 2010. "What Does Intercollegiate Athletics Do To or For Colleges and Universities?," Vanderbilt University Department of Economics Working Papers 1005, Vanderbilt University Department of Economics.
    2. Benjamin Baumer & Andrew Zimbalist, 2019. "The Impact of College Athletic Success on Donations and Applicant Quality," IJFS, MDPI, vol. 7(2), pages 1-23, April.
    3. Devin G. Pope & Jaren C. Pope, 2014. "Understanding College Application Decisions," Journal of Sports Economics, , vol. 15(2), pages 107-131, April.
    4. Franklin Mixon & Rand Ressler, 1995. "An empirical note on the impact of college athletics on tuition revenues," Applied Economics Letters, Taylor & Francis Journals, vol. 2(10), pages 383-387.
    5. D. Randall Smith, 2008. "Big-Time College Basketball and the Advertising Effect," Journal of Sports Economics, , vol. 9(4), pages 387-406, August.
    6. D. Randall Smith, 2009. "College Football and Student Quality: An Advertising Effect or Culture and Tradition?," American Journal of Economics and Sociology, Wiley Blackwell, vol. 68(2), pages 553-579, April.
    7. Trevor Collier & Nancy Haskell & Kurt W. Rotthoff & Alaina Baker, 2020. "The “Cinderella Effect†: The Value of Unexpected March Madness Runs as Advertising for the Schools," Journal of Sports Economics, , vol. 21(8), pages 783-807, December.
    8. Devin G. Pope & Jaren C. Pope, 2009. "The Impact of College Sports Success on the Quantity and Quality of Student Applications," Southern Economic Journal, John Wiley & Sons, vol. 75(3), pages 750-780, January.
    9. Irvin B. Tucker & L. Ted Amato, 2006. "A Reinvestigation of the Relationship Between Big-Time Basketball Success and Average SAT Scores," Journal of Sports Economics, , vol. 7(4), pages 428-440, November.
    10. Candon Johnson & Bryan C. McCannon, 2022. "Athletics and Admissions: The Impact of the Penn State Football Scandal on Student Quality," Journal of Sports Economics, , vol. 23(2), pages 200-221, February.
    11. Eiji Yamamura, 2015. "Is university sports an advertisement in the higher education market? An analysis of the Hakone long-distance relay road race in Japan," ISER Discussion Paper 0922, Institute of Social and Economic Research, Osaka University.
    12. Mulholland, Sean E. & Tomic, Aleksandar (Sasha) & Sholander, Samuel N., 2014. "The faculty Flutie factor: Does football performance affect a university's US News and World Report peer assessment score?," Economics of Education Review, Elsevier, vol. 43(C), pages 79-90.
    13. F. G. Mixon & L. J. TreviNO & T. C. Minto, 2004. "Touchdowns and test scores: exploring the relationship between athletics and academics," Applied Economics Letters, Taylor & Francis Journals, vol. 11(7), pages 421-424.

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