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The impact of digital books on marketing communications

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  • Ozuem, Wilson
  • Howell, Kerry E.
  • Lancaster, Geoff

Abstract

Determining how notions of digital books influence digital divide and decision-making for organisations is problematic, not least because it is an evolving concept, rooted in consumer and organisational awareness in relation to levels of technological adoption. The concept represents a phenomenon that is elusive and prone to misconception.

Suggested Citation

  • Ozuem, Wilson & Howell, Kerry E. & Lancaster, Geoff, 2019. "The impact of digital books on marketing communications," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 131-137.
    • Handle: RePEc:eee:joreco:v:50:y:2019:i:c:p:131-137
    DOI: 10.1016/j.jretconser.2019.02.015
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    References listed on IDEAS

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    1. Renko, Sanda & Druzijanic, Mirna, 2014. "Perceived usefulness of innovative technology in retailing: Consumers׳ and retailers׳ point of view," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 836-843.
    2. Azemi, Yllka & Ozuem, Wilson & Howell, Kerry E. & Lancaster, Geoff, 2019. "An exploration into the practice of online service failure and recovery strategies in the Balkans," Journal of Business Research, Elsevier, vol. 94(C), pages 420-431.
    3. A. Jolibert & L. Flores & H. Muhlbacher, 2012. "Marketing Management : A Value Creation Process," Post-Print halshs-00788728, HAL.
    4. Quach, Sara & Jebarajakirthy, Charles & Thaichon, Park, 2017. "Aesthetic labor and visible diversity: The role in retailing service encounters," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 34-43.
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    Cited by:

    1. Shah, Purvi, 2020. "Managing customer reactions to brand deletion in B2B and B2C contexts," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    2. MD Nazmul Islam & Wilson Ozuem & Gordon Bowen & Michelle Willis & Raye Ng, 2021. "An Empirical Investigation and Conceptual Model of Perceptions, Support, and Barriers to Marketing in Social Enterprises in Bangladesh," Sustainability, MDPI, vol. 13(1), pages 1-20, January.

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