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New logistics technologies in improving customer value in retailing service

Author

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  • Renko, Sanda
  • Ficko, Dejan

Abstract

Today's business success to a great extent depends on logistics and supply chain performance. The role of logistics has never been as critical as it is today. This paper identifies a series of market trends and technological advances which are likely to affect Croatian retail logistics over the next 10–15 years. The results of the study conducted on the sample of Croatian retailing managers reveal that Croatian retailers have not yet recognized the importance of new logistics technology and that they do not use them sufficiently. Although retail sector is facing significant pressures to offer high level of service, knowledge and skills of their employees and to reduce cost as well, Croatian retailers do not see the opportunity of Internet based technologies to improve the knowledge of their employees as the most important source of the company. They use some Internet technologies mostly in advertising, the process of ordering and all transactions with suppliers, and the communication with other business entities.

Suggested Citation

  • Renko, Sanda & Ficko, Dejan, 2010. "New logistics technologies in improving customer value in retailing service," Journal of Retailing and Consumer Services, Elsevier, vol. 17(3), pages 216-223.
    • Handle: RePEc:eee:joreco:v:17:y:2010:i:3:p:216-223
    DOI: 10.1016/j.jretconser.2010.03.012
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    References listed on IDEAS

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    1. Patterson, Kirk A. & Grimm, Curtis M. & Corsi, Thomas M., 2003. "Adopting new technologies for supply chain management," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 39(2), pages 95-121, March.
    2. John Fernie, 1997. "Retail Change and Retail Logistics in the United Kingdom: Past Trends and Future Prospects," The Service Industries Journal, Taylor & Francis Journals, vol. 17(3), pages 383-396, July.
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    Cited by:

    1. Valentin-Florentin Dumitru & Gabriel Jinga & Florin Mihai & Aurelia Stefanescu, 2015. "Innovative information technologies and their impact on the performance of the entities which activate in the retail industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 520-520, May.
    2. Karim Garrouch & Mohamed Nabil Mzoughi & Ichrak Ben Slimane & Olfa Bouhlel, 2011. "An Investigation into the Consumers¡¯ Sensitivity of the Logistics Efficiency," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 2(2), pages 114-128, May.
    3. Donghyun Choi & Bomi Song, 2018. "Exploring Technological Trends in Logistics: Topic Modeling-Based Patent Analysis," Sustainability, MDPI, vol. 10(8), pages 1-26, August.
    4. Carolina Gerini & Anna Sciomachen, 2019. "Evaluation of the flow of goods at a warehouse logistic department by Petri Nets," Flexible Services and Manufacturing Journal, Springer, vol. 31(2), pages 354-380, June.

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