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Poker-faced morality: Concealing emotions leads to utilitarian decision making

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  • Lee, Jooa Julia
  • Gino, Francesca

Abstract

This paper examines how making deliberate efforts to regulate aversive affective responses influences people’s decisions in moral dilemmas. We hypothesize that emotion regulation—mainly suppression and reappraisal—will encourage utilitarian choices in emotionally charged contexts and that this effect will be mediated by the decision maker’s decreased deontological inclinations. In Study 1, we find that individuals who endorsed the utilitarian option (vs. the deontological option) were more likely to suppress their emotional expressions. In Studies 2a, 2b, and 3, we instruct participants to either regulate their emotions, using one of two different strategies (reappraisal vs. suppression), or not to regulate, and we collect data through the concurrent monitoring of psycho-physiological measures. We find that participants are more likely to make utilitarian decisions when asked to suppress their emotions rather than when they do not regulate their affect. In Study 4, we show that one’s reduced deontological inclinations mediate the relationship between emotion regulation and utilitarian decision making.

Suggested Citation

  • Lee, Jooa Julia & Gino, Francesca, 2015. "Poker-faced morality: Concealing emotions leads to utilitarian decision making," Organizational Behavior and Human Decision Processes, Elsevier, vol. 126(C), pages 49-64.
  • Handle: RePEc:eee:jobhdp:v:126:y:2015:i:c:p:49-64
    DOI: 10.1016/j.obhdp.2014.10.006
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    References listed on IDEAS

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    1. Michael Koenigs & Liane Young & Ralph Adolphs & Daniel Tranel & Fiery Cushman & Marc Hauser & Antonio Damasio, 2007. "Damage to the prefrontal cortex increases utilitarian moral judgements," Nature, Nature, vol. 446(7138), pages 908-911, April.
    2. Eric Luis Uhlmann & Luke Lei Zhu & David Tannenbaum, 2013. "When it takes a bad person to do the right thing," Post-Print hal-00772064, HAL.
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    2. Mohammad Al-Khasawneh & Shafig Al-Haddad & Abdel-Aziz Ahmad Sharabati & Hebatallah Hisham Al Khalili & Lana Laith Azar & Farah Waleed Ghabayen & Leen Mazen Jaber & Mariam Husam Ali & Ra’ed Masa’deh, 2023. "How Online Communities Affect Online Community Engagement and Word-of-Mouth Intention," Sustainability, MDPI, vol. 15(15), pages 1-23, August.

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