IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v82y2018icp310-319.html
   My bibliography  Save this article

Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers: “Divided loyalties” or “dual allegiance”?

Author

Listed:
  • El Banna, Alia
  • Papadopoulos, Nicolas
  • Murphy, Steven A.
  • Rod, Michel
  • Rojas-Méndez, José I.

Abstract

Consumer ethnocentrism has been studied extensively in international marketing in the context of one's country of residence. This paper investigates for the first time the notion of “dual ethnocentrism”, which may be encountered among ethnic consumers who have an allegiance toward, or divided loyalties between, two countries: One with which they are ethnically linked, or “home”, and one where they presently live and work, or “host”. The study examines the relationship between ethnic identity, dual ethnocentrism, and purchase intentions among ethnic consumers, a market segment of growing importance in research and practice. The analysis focuses on differences in the respondents' home- and host-related ethnocentrism and finds that indeed ethnocentric feelings and their effects differ depending on the country of reference. In this light, the study suggests that ethnocentrism is a considerably more complex construct than previously thought, advances our understanding of ethnicity and ethnocentrism, and discusses the theoretical and managerial implications arising from dual ethnocentrism.

Suggested Citation

  • El Banna, Alia & Papadopoulos, Nicolas & Murphy, Steven A. & Rod, Michel & Rojas-Méndez, José I., 2018. "Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers: “Divided loyalties” or “dual allegiance”?," Journal of Business Research, Elsevier, vol. 82(C), pages 310-319.
    • Handle: RePEc:eee:jbrese:v:82:y:2018:i:c:p:310-319
    DOI: 10.1016/j.jbusres.2017.09.010
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296317303193
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2017.09.010?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Jill Gabrielle Klein, 2002. "Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 33(2), pages 345-363, June.
    2. Heslop, Louise A. & Papadopoulos, Nicolas & Dowdles, Melissa & Wall, Marjorie & Compeau, Deborah, 2004. "Who controls the purse strings: A study of consumers' and retail buyers' reactions in an America's FTA environment," Journal of Business Research, Elsevier, vol. 57(10), pages 1177-1188, October.
    3. Katharina Petra Zeugner-Roth & Vesna Žabkar & Adamantios Diamantopoulos, 2015. "Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective," Post-Print hal-01563043, HAL.
    4. Dmitrovic, Tanja & Vida, Irena & Reardon, James, 2009. "Purchase behavior in favor of domestic products in the West Balkans," International Business Review, Elsevier, vol. 18(5), pages 523-535, October.
    5. Cleveland, Mark & Rojas-Méndez, José I. & Laroche, Michel & Papadopoulos, Nicolas, 2016. "Identity, culture, dispositions and behavior: A cross-national examination of globalization and culture change," Journal of Business Research, Elsevier, vol. 69(3), pages 1090-1102.
    6. He, Jiaxun & Wang, Cheng Lu, 2015. "Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands: An empirical study in China," Journal of Business Research, Elsevier, vol. 68(6), pages 1225-1233.
    7. Fleura Bardhi & Giana M. Eckhardt & Eric J. Arnould, 2012. "Liquid Relationship to Possessions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(3), pages 510-529.
    8. Peeter W J Verlegh, 2007. "Home country bias in product evaluation: the complementary roles of economic and socio-psychological motives," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 38(3), pages 361-373, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Das, Manish & Jebarajakirthy, Dr Charles, 2020. "Impact of acculturation to western culture (AWC) on western fashion luxury consumption among Gen-Y consumers in the Asia-Pacific region," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    2. Huda Khan & Richard Lee, 2020. "A sociolinguistic perspective of the effects of packaging in bilingual markets," Journal of Brand Management, Palgrave Macmillan, vol. 27(2), pages 130-142, March.
    3. Sun, Yang & Gonzalez-Jimenez, Hector & Wang, Shenghui, 2021. "Examining the relationships between e-WOM, consumer ethnocentrism and brand equity," Journal of Business Research, Elsevier, vol. 130(C), pages 564-573.
    4. Thomas Aichner & Paolo Coletti & Frank Jacob & Robert Wilken, 2021. "Did the Volkswagen Emissions Scandal Harm the “Made in Germany” Image? A Cross-Cultural, Cross-Products, Cross-Time Study," Corporate Reputation Review, Palgrave Macmillan, vol. 24(4), pages 179-190, November.
    5. Jebarajakirthy, Charles & Das, Manish, 2020. "How self-construal drives intention for status consumption: A moderated mediated mechanism," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    6. Ma, Jieqiong & Yang, Jie & Yoo, Boonghee, 2020. "The moderating role of personal cultural values on consumer ethnocentrism in developing countries: The case of Brazil and Russia," Journal of Business Research, Elsevier, vol. 108(C), pages 375-389.
    7. Takhar, Amandeep & Jamal, Ahmad & Kizgin, Hatice, 2021. "Transcultural identity development among third generation minority consumers," Journal of Business Research, Elsevier, vol. 133(C), pages 132-142.
    8. Yanhui Mao & Yao Lai & Yuwei Luo & Shan Liu & Yixin Du & Jing Zhou & Jianhong Ma & Flavia Bonaiuto & Marino Bonaiuto, 2020. "Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone," Sustainability, MDPI, vol. 12(8), pages 1-22, April.
    9. Chatzopoulou, Elena & Navazhylava, Kseniya, 2022. "Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation," Journal of Business Research, Elsevier, vol. 142(C), pages 974-987.
    10. Fazli-Salehi, Reza & Torres, Ivonne M. & Madadi, Rozbeh & Zúñiga, Miguel Ángel, 2021. "Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection," Journal of Business Research, Elsevier, vol. 137(C), pages 46-57.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Marija Čutura, 2020. "Consumer Ethnocentrism and Social Identity: Theoretical Backgrounds and Empirical Studies Overview," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(SI), pages 131-146.
    2. Nils Christian Hoffmann & Juelin Yin & Stefan Hoffmann, 2020. "Chain of Blame: A Multi-country Study of Consumer Reactions Towards Supplier Hypocrisy in Global Supply Chains," Management International Review, Springer, vol. 60(2), pages 247-286, April.
    3. Ruturaj Baber & Yogesh Upadhyay & Prerana Baber & Rahul Pratap Singh Kaurav, 2023. "Three Decades of Consumer Ethnocentrism Research: A Bibliometric Analysis," Business Perspectives and Research, , vol. 11(1), pages 137-158, January.
    4. Subhadip Roy & Abhijit Guha & Abhijit Biswas & Dhruv Grewal, 2019. "Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers?," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(3), pages 295-317, April.
    5. Brijs, Kris & Bloemer, Josée & Kasper, Hans, 2011. "Country-image discourse model: Unraveling meaning, structure, and function of country images," Journal of Business Research, Elsevier, vol. 64(12), pages 1259-1269.
    6. Silvia Grappi & Simona Romani & Richard P. Bagozzi, 2020. "Consumer Reshoring Sentiment and Animosity: Expanding Our Understanding of Market Responses to Reshoring," Management International Review, Springer, vol. 60(1), pages 69-95, February.
    7. Sobol, Kamila & Cleveland, Mark & Laroche, Michel, 2018. "Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers," Journal of Business Research, Elsevier, vol. 82(C), pages 340-353.
    8. Zeugner-Roth, Katharina Petra & Bartsch, Fabian, 2020. "COO in print advertising: Developed versus developing market comparisons," Journal of Business Research, Elsevier, vol. 120(C), pages 364-378.
    9. Edi Purwanto, 2014. "The Effect of Consumer Ethnocentrism on Perceived Domestic Product Quality and Purchase Intentions among Young Consumers in Jakarta, Indonesia," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 4(9), pages 1003-1012, September.
    10. Rašković, Matevž & Ding, Zhonghui & Hirose, Morikazu & Žabkar, Vesna & Fam, Kim-Shyan, 2020. "Segmenting young-adult consumers in East Asia and Central and Eastern Europe – The role of consumer ethnocentrism and decision-making styles," Journal of Business Research, Elsevier, vol. 108(C), pages 496-507.
    11. Dey, Bidit L. & Nasef, Youssef Tarek & Brown, David M & Samuel, Lalnunpuia & Singh, Pallavi & Apostolidis, Chrysostomos, 2023. "(Im)migrants’ appropriation of culture: Reciprocal influence of personal and work contexts," Journal of World Business, Elsevier, vol. 58(2).
    12. Oliver Parts, 2013. "The Effects of Cosmopolitanism on Consumer Ethnocentrism, Brand Origin Identification and Foreign Product Purchases," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 3(11), pages 30-44, November.
    13. Micevski, Milena & Halkias, Georgios & Herz, Marc, 2019. "Multiple consumer identities and the crossover effect of the EU identity in predicting domestic and foreign product preferences," Journal of Business Research, Elsevier, vol. 104(C), pages 622-631.
    14. Martin Heinberg & H. Erkan Ozkaya & Markus Taube, 2016. "A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?," Journal of the Academy of Marketing Science, Springer, vol. 44(5), pages 586-607, September.
    15. Gineikiene, Justina & Schlegelmilch, Bodo B. & Auruskeviciene, Vilte, 2017. "“Ours” or “theirs”? Psychological ownership and domestic products preferences," Journal of Business Research, Elsevier, vol. 72(C), pages 93-103.
    16. Manish Das & Debarshi Mukherjee, 2020. "Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 45(1), pages 31-53, February.
    17. Meghna Verma & B. R. Naveen, 2021. "COVID-19 Impact on Buying Behaviour," Vikalpa: The Journal for Decision Makers, , vol. 46(1), pages 27-40, March.
    18. Das, Manish & Saha, Victor & Jebarajakirthy, Charles & Kalai, Anjana & Debnath, Nirmalya, 2022. "Cultural consequences of brands' masstige: An emerging market perspective," Journal of Business Research, Elsevier, vol. 146(C), pages 338-353.
    19. Hong, EunPyo & Park, JungKun & Jaroenwanit, Pensri & Siriyota, Kampanat & Sothonvit, Arpasri, 2023. "The effect of customer ethnocentrism and customer participation on global brand attitude: The perspective of Chinese customer," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    20. Peter Mathias Fischer & Katharina Petra Zeugner-Roth & Constantine S. Katsikeas & Mario Pandelaere, 2022. "Pride and prejudice: Unraveling and mitigating domestic country bias," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(3), pages 405-433, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:82:y:2018:i:c:p:310-319. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.