Co-creating stakeholder and brand identities: Introduction to the special section
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DOI: 10.1016/j.jbusres.2016.08.028
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References listed on IDEAS
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- Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
- Kastanakis, Minas N. & Balabanis, George, 2012. "Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior," Journal of Business Research, Elsevier, vol. 65(10), pages 1399-1407.
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Keywords
Reciprocal co-creation; Stakeholder identity; Brand identity; Process oriented perspective; Interactive identity development;All these keywords.
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