Pricing in marketing strategies of U.S.- and foreign-based companies
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- Katz, Jeffrey P. & Werner, Steve & Brouthers, Lance, 1999. "Does Winning Mean the Same Thing around the World? National Ideology and the Performance of Global Competitors," Journal of Business Research, Elsevier, vol. 44(2), pages 117-126, February.
- Tatyana Netseva-Porcheva & Vasil Bozev, 2020. "Research on the Relation Between Company Pricing Objectives and Pricing Strategies," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 5, pages 99-123.
- Obadia, Claude & Stöttinger, Barbara, 2015. "Pricing to manage export channel relationships," International Business Review, Elsevier, vol. 24(2), pages 311-318.
- Myers, Matthew B., 2004. "Implications of pricing strategy-venture strategy congruence: an application using optimal models in an international context," Journal of Business Research, Elsevier, vol. 57(6), pages 591-600, June.
- Peter M. Noble & Thomas S. Gruca, 1999. "Industrial Pricing: Theory and Managerial Practice," Marketing Science, INFORMS, vol. 18(3), pages 435-454.
- Tzokas, Nikolaos & Hart, Susan & Argouslidis, Paris & Saren, Michael, 2000. "Strategic pricing in export markets: empirical evidence from the UK," International Business Review, Elsevier, vol. 9(1), pages 95-117, February.
- Montgomery, David B. & Lages, Luis Filipe, 2001. "Export Assistance, Price Adaptation to the Foreign Market, and Annual Export Performance Improvement: A Structural Model Examination," Research Papers 1700, Stanford University, Graduate School of Business.
- van Dalen, Jan & Thurik, Roy, 1998. "A model of pricing behavior: An econometric case study," Journal of Economic Behavior & Organization, Elsevier, vol. 36(2), pages 177-195, August.
- Brian T. McCann & George A. Shinkle, 2017. "Attention to Fairness versus Profits: The Determinants of Satisficing Pricing," Journal of Management Studies, Wiley Blackwell, vol. 54(5), pages 583-612, July.
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