IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v118y2020icp486-490.html

Experiential interaction design model

Author

Listed:
  • Huarng, Kun-Huang
  • Bresciani, Stefano
  • Ferraris, Alberto

Abstract

This study proposes a model for experiential interaction design with a business purpose covering a series of interactive activities. The model includes components such as curiosity, motivation, play, and effect as well as their relationships. While the model balances motivation with the effects, continuous rewarding may be necessary to motivate users to continue their interaction until the effects are achieved. Ease of use is also important for designing the interactions. Lastly, the series of interactive activities should be fun. This study summarizes three types of business purposes: donation-oriented, challenge-oriented, and amusement-oriented. The proposed model can be applied to each type of design, but different implementation details serve various effects, such as charity, engagement, and marketing. This study uses real cases to exemplify and explain the model, thus providing a holistic view for experiential interaction design. Future research can probe more in-depth into each component of the model.

Suggested Citation

  • Huarng, Kun-Huang & Bresciani, Stefano & Ferraris, Alberto, 2020. "Experiential interaction design model," Journal of Business Research, Elsevier, vol. 118(C), pages 486-490.
    • Handle: RePEc:eee:jbrese:v:118:y:2020:i:c:p:486-490
    DOI: 10.1016/j.jbusres.2020.07.017
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296320304574
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2020.07.017?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. Huarng, Kun-Huang, 2011. "A comparative study to classify ICT developments by economies," Journal of Business Research, Elsevier, vol. 64(11), pages 1174-1177.
    2. Huarng, Kun-Huang, 2015. "Configural theory for ICT development," Journal of Business Research, Elsevier, vol. 68(4), pages 748-756.
    3. v. Alberti-Alhtaybat, Larissa & Al-Htaybat, Khaldoon & Hutaibat, Khalid, 2019. "A knowledge management and sharing business model for dealing with disruption: The case of Aramex," Journal of Business Research, Elsevier, vol. 94(C), pages 400-407.
    4. Huarng, Kun-Huang, 2013. "A two-tier business model and its realization for entrepreneurship," Journal of Business Research, Elsevier, vol. 66(10), pages 2102-2105.
    5. Galindo-Martín, Miguel-Ángel & Castaño-Martínez, María-Soledad & Méndez-Picazo, María-Teresa, 2019. "Digital transformation, digital dividends and entrepreneurship: A quantitative analysis," Journal of Business Research, Elsevier, vol. 101(C), pages 522-527.
    6. Babin, Barry J & Darden, William R & Griffin, Mitch, 1994. "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 644-656, March.
    7. Muninger, Marie-Isabelle & Hammedi, Wafa & Mahr, Dominik, 2019. "The value of social media for innovation: A capability perspective," Journal of Business Research, Elsevier, vol. 95(C), pages 116-127.
    8. Hill, Krista M. & Fombelle, Paul W. & Sirianni, Nancy J., 2016. "Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivation," Journal of Business Research, Elsevier, vol. 69(3), pages 1028-1034.
    9. Bresciani, Stefano & Ferraris, Alberto & Del Giudice, Manlio, 2018. "The management of organizational ambidexterity through alliances in a new context of analysis: Internet of Things (IoT) smart city projects," Technological Forecasting and Social Change, Elsevier, vol. 136(C), pages 331-338.
    10. Frode Guribye & Jo Dugstad Wake & Barbara Wasson, 2014. "The Practical Accomplishment of Location-Based Game-Play: Design and Analysis of Mobile Collaborative Gaming," International Journal of Mobile Human Computer Interaction (IJMHCI), IGI Global Scientific Publishing, vol. 6(3), pages 32-50, July.
    11. Ferreira, João J.M. & Fernandes, Cristina I. & Ferreira, Fernando A.F., 2019. "To be or not to be digital, that is the question: Firm innovation and performance," Journal of Business Research, Elsevier, vol. 101(C), pages 583-590.
    12. Erevelles, Sunil & Fukawa, Nobuyuki & Swayne, Linda, 2016. "Big Data consumer analytics and the transformation of marketing," Journal of Business Research, Elsevier, vol. 69(2), pages 897-904.
    13. Gunawan, Dedy Darsono & Huarng, Kun-Huang, 2015. "Viral effects of social network and media on consumers’ purchase intention," Journal of Business Research, Elsevier, vol. 68(11), pages 2237-2241.
    14. Wikstrom, Solveig & Carlell, Camilla & Frostling-Henningsson, Maria, 2002. "From real world to mirror world representation," Journal of Business Research, Elsevier, vol. 55(8), pages 647-654, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tandon, Anushree & Dhir, Amandeep & Talwar, Shalini & Kaur, Puneet & Mäntymäki, Matti, 2021. "Dark consequences of social media-induced fear of missing out (FoMO): Social media stalking, comparisons, and fatigue," Technological Forecasting and Social Change, Elsevier, vol. 171(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Caputo, Andrea & Pizzi, Simone & Pellegrini, Massimiliano M. & Dabić, Marina, 2021. "Digitalization and business models: Where are we going? A science map of the field," Journal of Business Research, Elsevier, vol. 123(C), pages 489-501.
    2. Federica Ceccotti & Maria Vernuccio & Alberto Mattiacci & Alberto Pastore, 2025. "Traditional agencies on bridges: How is digital transformation changing business models?," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 29(2), pages 503-541, June.
    3. Rossi, Matteo & Festa, Giuseppe & Devalle, Alain & Mueller, Jens, 2020. "When corporations get disruptive, the disruptive get corporate: Financing disruptive technologies through corporate venture capital," Journal of Business Research, Elsevier, vol. 118(C), pages 378-388.
    4. Sund, Kristian J. & Bogers, Marcel L.A.M. & Sahramaa, Meri, 2021. "Managing business model exploration in incumbent firms: A case study of innovation labs in European banks," Journal of Business Research, Elsevier, vol. 128(C), pages 11-19.
    5. Matarazzo, Michela & Penco, Lara & Profumo, Giorgia & Quaglia, Roberto, 2021. "Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective," Journal of Business Research, Elsevier, vol. 123(C), pages 642-656.
    6. Siachou, Evangelia & Vrontis, Demetris & Trichina, Eleni, 2021. "Can traditional organizations be digitally transformed by themselves? The moderating role of absorptive capacity and strategic interdependence," Journal of Business Research, Elsevier, vol. 124(C), pages 408-421.
    7. Guha Majumder, Madhumita & Dutta Gupta, Sangita & Paul, Justin, 2022. "Perceived usefulness of online customer reviews: A review mining approach using machine learning & exploratory data analysis," Journal of Business Research, Elsevier, vol. 150(C), pages 147-164.
    8. Ogbeibu, Samuel & Pereira, Vijay & Emelifeonwu, Jude & Gaskin, James, 2021. "Bolstering creativity willingness through digital task interdependence, disruptive and smart HRM technologies," Journal of Business Research, Elsevier, vol. 124(C), pages 422-436.
    9. Jain, Geetika & Paul, Justin & Shrivastava, Archana, 2021. "Hyper-personalization, co-creation, digital clienteling and transformation," Journal of Business Research, Elsevier, vol. 124(C), pages 12-23.
    10. Scuotto, V & Nicotra, M. & Del Giudice, M. & Krueger, N. & Gregori, G.L., 2021. "A microfoundational perspective on SMEs’ growth in the digital transformation era," Journal of Business Research, Elsevier, vol. 129(C), pages 382-392.
    11. Pera, Rebecca & Menozzi, Anna & Abrate, Graziano & Baima, Gabriele, 2021. "When cocreation turns into codestruction," Journal of Business Research, Elsevier, vol. 128(C), pages 222-232.
    12. Culasso, Francesca & Gavurova, Beata & Crocco, Edoardo & Giacosa, Elisa, 2023. "Empirical identification of the chief digital officer role: A latent Dirichlet allocation approach," Journal of Business Research, Elsevier, vol. 154(C).
    13. Chatterjee, Sheshadri & Chaudhuri, Ranjan & Vrontis, Demetris & Jabeen, Fauzia, 2022. "Digital transformation of organization using AI-CRM: From microfoundational perspective with leadership support," Journal of Business Research, Elsevier, vol. 153(C), pages 46-58.
    14. Bag, Sujoy & Tiwari, Manoj Kumar & Chan, Felix T.S., 2019. "Predicting the consumer's purchase intention of durable goods: An attribute-level analysis," Journal of Business Research, Elsevier, vol. 94(C), pages 408-419.
    15. Francisco Olmo-García & Fernando Javier Crecente-Romero & María Teresa Val-Núñez & María Sarabia-Alegría, 2023. "Entrepreneurial activity in an environment of digital transformation: an analysis of relevant factors in the euro area," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 10(1), pages 1-10, December.
    16. Jeehan A. R. Awad & Rodrigo Martín-Rojas, 2024. "Digital transformation influence on organisational resilience through organisational learning and innovation," Journal of Innovation and Entrepreneurship, Springer, vol. 13(1), pages 1-24, December.
    17. Zhong‐hai Yang & Meng Xu & Xue Xiu & Gao‐bo Li, 2025. "TMT's technical orientation and ambidextrous innovation capability in digital transformation age," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 46(4), pages 1934-1955, June.
    18. Ayman Abdalmajeed Alsmadi & Ahmed Shuhaiber & Manaf Al-Okaily & Anwar Al-Gasaymeh & Najed Alrawashdeh, 2024. "Big data analytics and innovation in e-commerce: current insights and future directions," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(4), pages 1635-1652, December.
    19. Farouk Umar Kofar Naisa & Enjun Xia & Abdul Gaffar Khan & Muhammad Shaheer Nuhu & Adams Adeiza & Mohammed Sani Abdullahi, 2025. "The Impact of Open Innovation on the Performance of Multinational Corporations in Emerging Markets: an Empirical Study," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(3), pages 11731-11767, September.
    20. Wu, Chih-Wen, 2015. "Facebook users' intentions in risk communication and food-safety issues," Journal of Business Research, Elsevier, vol. 68(11), pages 2242-2247.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:118:y:2020:i:c:p:486-490. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.