Profile of business and leisure travelers on low cost carriers in Europe
Low cost carriers are increasingly attracting a market segment traditionally associated with legacy airlines, the business traveler. Little, however, is known regarding the characteristics of this new demand. This study analyzes the differences between business and leisure travelers flying by low cost airlines. To do this, we surveyed a sample of tourists in Catalonia, one of Europeâ€™s most popular tourist destinations. While some differential characteristics emerge between the traveler types, still more similarities are found.
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Volume (Year): 20 (2012)
Issue (Month): C ()
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- Mason, Keith J. & Alamdari, F., 2007. "EU network carriers, low cost carriers and consumer behaviour: A Delphi study of future trends," Journal of Air Transport Management, Elsevier, vol. 13(5), pages 299-310.
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- Neal, Zachary P. & Kassens-Noor, Eva, 2011. "The business passenger niche: Comparing legacy carriers and southwest during a national recession," Journal of Air Transport Management, Elsevier, vol. 17(4), pages 231-232.
- Huse, Cristian & Evangelho, Fabio, 2007. "Investigating business traveller heterogeneity: Low-cost vs full-service airline users?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 43(3), pages 259-268, May.
- Dresner, Martin, 2006. "Leisure versus business passengers: Similarities, differences, and implications," Journal of Air Transport Management, Elsevier, vol. 12(1), pages 28-32.
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