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Impact of corporate social responsibility on reputation—Insights from tweets on sustainable development goals by CEOs

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  • Grover, Purva
  • Kar, Arpan Kumar
  • Ilavarasan, P. Vigneswara

Abstract

Social media had been extensively used for communication and networking purposes among corporates. Literature indicates social media platforms had also been used by the firms for building relationship with different stakeholders (i.e. customers, employees, investors and neighbouring communities). But there exists a gap in literature, whether social capital present on social media can be used for building corporate reputation (CR) in the society. Literature indicates corporate social responsibility (CSR) impacts CR. Therefore this study explores how CSR messages on social media impacts CR. For this study assumption was made that all the concerns and issues raised by Sustainable Development Goals (SDGs) are the social responsibilities of the CEOs. The study tries to explore this gap by analysing the tweets posted by two group of CEOs, i.e. CEOs in top 200 fortune companies and top 100 social influencer CEOs. Top 100 social influencer CEOs on social media were identified from the Hootsuite.com. Social influencer CEOs are having tremendous amount of influence on Twitter. The statistically test performed on the two group of the CEOs depicts there is significant difference in the number of CSR messages posted by fortune CEOs and social influencer CEOs. Results reveals social influencer CEOs had posted 5.97 times more CSR messages on Twitter as compared to fortune CEOs, which in turn may had led to better CR, in terms of shares and likes by social capital present on Twitter. The study reveals may be social influencer CEOs through CSR messages are trying to engage stakeholders strategically on Twitter. This is an open question at present, therefore future researchers can explore this in more details. The managerial implication of the study for CEOs and firms had been highlighted in the study.

Suggested Citation

  • Grover, Purva & Kar, Arpan Kumar & Ilavarasan, P. Vigneswara, 2019. "Impact of corporate social responsibility on reputation—Insights from tweets on sustainable development goals by CEOs," International Journal of Information Management, Elsevier, vol. 48(C), pages 39-52.
    • Handle: RePEc:eee:ininma:v:48:y:2019:i:c:p:39-52
    DOI: 10.1016/j.ijinfomgt.2019.01.009
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    Citations

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    Cited by:

    1. Dwivedi, Yogesh K. & Hughes, Laurie & Kar, Arpan Kumar & Baabdullah, Abdullah M. & Grover, Purva & Abbas, Roba & Andreini, Daniela & Abumoghli, Iyad & Barlette, Yves & Bunker, Deborah & Chandra Kruse,, 2022. "Climate change and COP26: Are digital technologies and information management part of the problem or the solution? An editorial reflection and call to action," International Journal of Information Management, Elsevier, vol. 63(C).
    2. Chowdhury, Hasibul & Hodgson, Allan & Hasan, Mostafa Monzur, 2022. "Does a competitive external labour market affect corporate social responsibility? Evidence from industry tournament incentives," Journal of Behavioral and Experimental Finance, Elsevier, vol. 33(C).
    3. Saidatul Rahah Hamidi & Maizatul Akmar Ismail & Shuhaida Mohamed Shuhidan & Shamsiah Abd Kadir, 2023. "Corporate Reputation in Industry 4.0: A Systematic Literature Review and Bibliometric Analysis," SAGE Open, , vol. 13(4), pages 21582440231, October.
    4. De Luca, Francesco & Iaia, Lea & Mehmood, Asad & Vrontis, Demetris, 2022. "Corrigendum to “Can social media improve stakeholder engagement and communication of Sustainable Development Goals? A cross-country analysis”," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    5. Purva Grover & Arpan Kumar Kar & Yogesh K. Dwivedi, 2022. "Understanding artificial intelligence adoption in operations management: insights from the review of academic literature and social media discussions," Annals of Operations Research, Springer, vol. 308(1), pages 177-213, January.
    6. Sanaz Ghorbanloo & Sajjad Shokouhyar, 2023. "Consumers' attitude footprint on sustainable development in developed and developing countries: a case study in the electronic industry," Operations Management Research, Springer, vol. 16(3), pages 1444-1475, September.
    7. Borah, Prasad Siba & Iqbal, Shuja & Akhtar, Shamim, 2022. "Linking social media usage and SME's sustainable performance: The role of digital leadership and innovation capabilities," Technology in Society, Elsevier, vol. 68(C).
    8. Ashish Kumar Jha & Nishant Kumar Verma, 2023. "Social Media Sustainability Communication: An Analysis of Firm Behaviour and Stakeholder Responses," Information Systems Frontiers, Springer, vol. 25(2), pages 723-742, April.
    9. Syed Asim Shah & Muhammad Haroon Shoukat & Waseef Jamal & Muhammad Shakil Ahmad, 2023. "What Drives Followers-Influencer Intention in Influencer Marketing? The Perspectives of Emotional Attachment and Quality of Information," SAGE Open, , vol. 13(2), pages 21582440231, June.
    10. Jihye Kim & Minseong Kim, 2022. "Rise of Social Media Influencers as a New Marketing Channel: Focusing on the Roles of Psychological Well-Being and Perceived Social Responsibility among Consumers," IJERPH, MDPI, vol. 19(4), pages 1-19, February.
    11. De Luca, Francesco & Iaia, Lea & Mehmood, Asad & Vrontis, Demetris, 2022. "Can social media improve stakeholder engagement and communication of Sustainable Development Goals? A cross-country analysis," Technological Forecasting and Social Change, Elsevier, vol. 177(C).
    12. Rosamartina, Schena & Giustina, Secundo & Domenico, De Fano & Pasquale, Del Vecchio & Angeloantonio, Russo, 2022. "Digital reputation and firm performance: The moderating role of firm orientation towards sustainable development goals (SDGs)," Journal of Business Research, Elsevier, vol. 152(C), pages 315-325.
    13. Adamu Pantamee Abdurrahman & Shafi Mohamad & Amena Sibghatullah & Ooi Chee Keong & Vu Minh Hieu & Putri Mutira, 2022. "Role of Corporate Social and Environmental Responsibilities in addressing Sustainable Development Goals: Evidence from Malaysian Manufacturing Firms," International Journal of Energy Economics and Policy, Econjournals, vol. 12(3), pages 247-256, May.
    14. Ahlem Dabbebi & Naima Lassoued & Imen Khanchel, 2022. "Peering through the smokescreen: ESG disclosure and CEO personality," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(7), pages 3147-3164, October.

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