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Digital media communication, FinTech, and corporate reputation

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  • Jiang, Yuanfang
  • Zheng, Xujun

Abstract

Against the backdrop of the accelerating integration of the digital economy and financial technology (FinTech), the mechanisms underpinning the formation and evolution of corporate reputation have taken on new characteristics. Drawing on data from Chinese listed companies for 2007–2023, this paper systematically examines the relationships among digital media communication, FinTech, and corporate reputation. Empirical results show that both digital media communication and FinTech significantly enhance corporate reputation, and that digital media communication moderates the relationship between FinTech and corporate reputation. Heterogeneity analyses further reveal that the impact of digital media communication on corporate reputation is more pronounced among non–state-owned enterprises, whereas the effect of FinTech on corporate reputation is stronger among non-manufacturing firms. The findings enrich the research perspective on corporate reputation and offer practical insights for firms seeking to enhance their reputation in the context of the digital economy.

Suggested Citation

  • Jiang, Yuanfang & Zheng, Xujun, 2026. "Digital media communication, FinTech, and corporate reputation," Finance Research Letters, Elsevier, vol. 88(C).
    • Handle: RePEc:eee:finlet:v:88:y:2026:i:c:s1544612325025152
    DOI: 10.1016/j.frl.2025.109266
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