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Female executives’ influence on competitive strategies in tourism enterprises: A study on the moderating role of managerial shortsightedness

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  • Hu, Zuwu
  • Liu, Ling

Abstract

Competitive strategy is at the core of tourism enterprises’ success, as it guides their development through market positioning. This paper uses panel data from 34 Chinese tourism enterprises from 2011 to 2021, along with instrumental variable methods, to assess the influence of female executives on competitive strategies in tourism enterprises. The results indicate that female executives have a positive influence in enhancing the competitive strategies of tourism enterprises. However, as a moderating variable, managerial shortsightedness weakens the positive role of female executives in promoting competitive strategies within these enterprises.

Suggested Citation

  • Hu, Zuwu & Liu, Ling, 2025. "Female executives’ influence on competitive strategies in tourism enterprises: A study on the moderating role of managerial shortsightedness," Finance Research Letters, Elsevier, vol. 76(C).
    • Handle: RePEc:eee:finlet:v:76:y:2025:i:c:s1544612325002569
    DOI: 10.1016/j.frl.2025.106992
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