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Effect of marketing expenditures on supply chain finance: Moderating role of customer concentration

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  • Zhao, Haixia
  • Zhang, Hui

Abstract

This study examines the impact of suppliers’ marketing strategies on the use of supply chain finance (SCF) using data of publicly traded Chinese listed firms for 2013–2022. Results show profound impacts of suppliers’ marketing expenditure on SCF use, with high expenditure negatively related to the SCF scale. Customer concentration can substantially attenuate this negative relationship. Our findings are robust to a set of econometric checks.

Suggested Citation

  • Zhao, Haixia & Zhang, Hui, 2025. "Effect of marketing expenditures on supply chain finance: Moderating role of customer concentration," Finance Research Letters, Elsevier, vol. 75(C).
    • Handle: RePEc:eee:finlet:v:75:y:2025:i:c:s1544612325000571
    DOI: 10.1016/j.frl.2025.106792
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    References listed on IDEAS

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