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The theory of the flagship firm

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  • Rugman, Alan
  • D'Cruz, Joseph

Abstract

A flagship firm is defined as a multinational enterprise which has taken on the strategic leadership of a business network consisting of four other partners: key suppliers, key customers, selected competitors and the non-business infrastructure. Successful flagship firms need to foster trust and develop collaborative relationships with their partners.

Suggested Citation

  • Rugman, Alan & D'Cruz, Joseph, 1997. "The theory of the flagship firm," European Management Journal, Elsevier, vol. 15(4), pages 403-412, August.
  • Handle: RePEc:eee:eurman:v:15:y:1997:i:4:p:403-412
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    Cited by:

    1. Paul L. Robertson & David Jacobson & Richard N. Langlois, 2009. "Innovation Processes and Industrial Districts," Chapters,in: A Handbook of Industrial Districts, chapter 21 Edward Elgar Publishing.
    2. Cubillo Pinilla, José María & Cerviño, Julio, 2004. "Export learning process in local supplier networks," DEE - Working Papers. Business Economics. WB wb042910, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    3. Cubillo Pinilla, José María, 2003. "Market access spillovers: an empirical approach to the flagship firm effect," DEE - Working Papers. Business Economics. WB wb032506, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    4. Phelps, Nicholas A. & Stillwell, John C.H. & Wanjiru, Roseline, 2009. "Broken Chain? AGOA and Foreign Direct Investment in the Kenyan Clothing Industry," World Development, Elsevier, vol. 37(2), pages 314-325, February.

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