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Revisiting the value of information sharing in two-stage supply chains

Author

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  • Teunter, Ruud H.
  • Babai, M. Zied
  • Bokhorst, Jos A.C.
  • Syntetos, Aris A.

Abstract

There is a substantive amount of literature showing that demand information sharing can lead to considerable reduction of the bullwhip effect/inventory costs. The core argument/analysis underlying these results is that the downstream supply-chain member (the retailer) quickly adapts its inventory position to an updated end-customer demand forecast. However, in many real-life situations, retailers adapt slowly rather than quickly to changes in customer demand as they cannot be sure that any change is structural. In this paper, we show that the adaption speed and underlying (unknown) demand process crucially affect the value of information sharing. For the situation with a single upstream supply-chain member (manufacturer) and a single retailer, we consider two demand processes: stationary or random walk. These represent two extremes where a change in customer demand is never or always structural, respectively. The retailer and manufacturer both forecast demand using a moving average, where the manufacturer bases its forecast on retailer demand without information sharing, but on end-customer demand with information sharing. In line with existing results, the value of information turns out to be positive under stationary demand. One contribution, though, is showing that some of the existing papers have overestimated this value by making an unfair comparison. Our most striking and insightful finding is that the value of information is negative when demand follows a random walk and the retailer is slow to react. Slow adaptation is the norm in real-life situations and deserves more attention in future research – exploring when information sharing indeed pays off.

Suggested Citation

  • Teunter, Ruud H. & Babai, M. Zied & Bokhorst, Jos A.C. & Syntetos, Aris A., 2018. "Revisiting the value of information sharing in two-stage supply chains," European Journal of Operational Research, Elsevier, vol. 270(3), pages 1044-1052.
  • Handle: RePEc:eee:ejores:v:270:y:2018:i:3:p:1044-1052
    DOI: 10.1016/j.ejor.2018.04.040
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    Citations

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    Cited by:

    1. Hosseini-Motlagh, Seyyed-Mahdi & Choi, Tsan-Ming & Johari, Maryam & Nouri-Harzvili, Mina, 2022. "A profit surplus distribution mechanism for supply chain coordination: An evolutionary game-theoretic analysis," European Journal of Operational Research, Elsevier, vol. 301(2), pages 561-575.
    2. Liu, Weihua & Wei, Wanying & Choi, Tsan-Ming & Yan, Xiaoyu, 2022. "Impacts of leadership on corporate social responsibility management in multi-tier supply chains," European Journal of Operational Research, Elsevier, vol. 299(2), pages 483-496.
    3. Gupta, Varun & Ivanov, Dmitry & Choi, Tsan-Ming, 2021. "Competitive pricing of substitute products under supply disruption," Omega, Elsevier, vol. 101(C).
    4. Guo, Shu & Choi, Tsan-Ming & Chung, Sai-Ho, 2022. "Self-design fun: Should 3D printing be employed in mass customization operations?," European Journal of Operational Research, Elsevier, vol. 299(3), pages 883-897.
    5. Sun, Zhengwei & Hupman, Andrea C. & Abbas, Ali E., 2021. "The value of information for price dependent demand," European Journal of Operational Research, Elsevier, vol. 288(2), pages 511-522.
    6. Dou, Guowei & Choi, Tsan-Ming, 2021. "Does implementing trade-in and green technology together benefit the environment?," European Journal of Operational Research, Elsevier, vol. 295(2), pages 517-533.
    7. Zhang, Shuguang & Dan, Bin & Zhou, Maosen, 2019. "After-sale service deployment and information sharing in a supply chain under demand uncertainty," European Journal of Operational Research, Elsevier, vol. 279(2), pages 351-363.
    8. Choi, Tsan-Ming & Guo, Shu, 2020. "Is a ‘free lunch’ a good lunch? The performance of zero wholesale price-based supply-chain contracts," European Journal of Operational Research, Elsevier, vol. 285(1), pages 237-246.
    9. Lu, Jizhou & Feng, Gengzhong & Shum, Stephen & Lai, Kin Keung, 2021. "On the value of information sharing in the presence of information errors," European Journal of Operational Research, Elsevier, vol. 294(3), pages 1139-1152.
    10. Sinha, Priyank & Kumar, Sameer & Prakash, Surya, 2020. "Measuring and mitigating the effects of cost disturbance propagation in multi-echelon apparel supply chains," European Journal of Operational Research, Elsevier, vol. 282(1), pages 148-160.
    11. Ponte, Borja & Framinan, Jose M. & Cannella, Salvatore & Dominguez, Roberto, 2020. "Quantifying the Bullwhip Effect in closed-loop supply chains: The interplay of information transparencies, return rates, and lead times," International Journal of Production Economics, Elsevier, vol. 230(C).
    12. Bai, Qingguo & Xu, Jianteng & Gong, Yeming & Chauhan, Satyaveer S., 2022. "Robust decisions for regulated sustainable manufacturing with partial demand information: Mandatory emission capacity versus emission tax," European Journal of Operational Research, Elsevier, vol. 298(3), pages 874-893.
    13. Szilvia Botos & Róbert Szilágyi & János Felföldi & Mihály Tóth, 2020. "Readiness for ICT Based B2C Information Flow – Case Study of the Hungarian Food Sector," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 12(2), June.

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