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Retail promotions with negative brand image effects: Is cooperation possible?

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  • Jorgensen, Steffen
  • Taboubi, Sihem
  • Zaccour, Georges

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  • Jorgensen, Steffen & Taboubi, Sihem & Zaccour, Georges, 2003. "Retail promotions with negative brand image effects: Is cooperation possible?," European Journal of Operational Research, Elsevier, vol. 150(2), pages 395-405, October.
    • Handle: RePEc:eee:ejores:v:150:y:2003:i:2:p:395-405
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    References listed on IDEAS

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    1. Pradeep K. Chintagunta & Dipak Jain, 1992. "A Dynamic Model of Channel Member Strategies for Marketing Expenditures," Marketing Science, INFORMS, vol. 11(2), pages 168-188.
    2. S. Jørgensen & S. Taboubi & G. Zaccour, 2001. "Cooperative Advertising in a Marketing Channel," Journal of Optimization Theory and Applications, Springer, vol. 110(1), pages 145-158, July.
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