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Designing and executing memorable service experiences: Lights, camera, experiment, integrate, action!

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  • Stuart, F. Ian

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  • Stuart, F. Ian, 2006. "Designing and executing memorable service experiences: Lights, camera, experiment, integrate, action!," Business Horizons, Elsevier, vol. 49(2), pages 149-159.
    • Handle: RePEc:eee:bushor:v:49:y:2006:i:2:p:149-159
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    References listed on IDEAS

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    1. Stephen Grove & Raymond Fisk & Mary Laforge, 2004. "Developing the impression management skills of the service worker: an application of Stanislavsky's principles in a services context," The Service Industries Journal, Taylor & Francis Journals, vol. 24(2), pages 1-14, March.
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    Cited by:

    1. Hélder Ferreira & Aurora A.C. Teixeira, 2013. "‘Welcome to the experience economy’: assessing the influence of customer experience literature through bibliometric analysis," FEP Working Papers 481, Universidade do Porto, Faculdade de Economia do Porto.

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