IDEAS home Printed from https://ideas.repec.org/a/eee/bushor/v43y2000i1p16-24.html
   My bibliography  Save this article

Relationship marketing the Chinese way

Author

Listed:
  • Yau, Oliver H. M.
  • Lee, Jenny S. Y.
  • Chow, Raymond P. M.
  • Sin, Leo Y. M.
  • Tse, Alan C. B.

Abstract

No abstract is available for this item.

Suggested Citation

  • Yau, Oliver H. M. & Lee, Jenny S. Y. & Chow, Raymond P. M. & Sin, Leo Y. M. & Tse, Alan C. B., 2000. "Relationship marketing the Chinese way," Business Horizons, Elsevier, vol. 43(1), pages 16-24.
    • Handle: RePEc:eee:bushor:v:43:y:2000:i:1:p:16-24
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0007-6813(00)87383-8
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Chen, Liang-Chih, 2015. "Building extra-regional networks for regional innovation systems: Taiwan's machine tool industry in China," Technological Forecasting and Social Change, Elsevier, vol. 100(C), pages 107-117.
    2. Sin, Leo Y. M. & Tse, Alan C. B. & Yau, Oliver H. M. & Chow, Raymond P. M. & Lee, Jenny S. Y. & Lau, Lorett B. Y., 2005. "Relationship marketing orientation: scale development and cross-cultural validation," Journal of Business Research, Elsevier, vol. 58(2), pages 185-194, February.
    3. Vuylsteke, Alexander & Wen, Zhong & Baesens, Bart & Poelmans, Jonas, 2010. "Consumers' Search for Information on the Internet: How and Why China Differs from Western Europe," Journal of Interactive Marketing, Elsevier, vol. 24(4), pages 309-331.
    4. Abosag, Ibrahim & Lee, Joong-Woo, 2013. "The formation of trust and commitment in business relationships in the Middle East: Understanding Et-Moone relationships," International Business Review, Elsevier, vol. 22(3), pages 602-614.
    5. Mu-Chen Chen & Kuo-Chien Chang & Chia-Lin Hsu & German Alcibiades Vega Leon, 2018. "Investigating the impacts of guanxi and relationship marketing in port logistics: two cases," Maritime Economics & Logistics, Palgrave Macmillan;International Association of Maritime Economists (IAME), vol. 20(4), pages 603-623, December.
    6. Deepa Sethi, 2016. "Business Etiquette in China: Analysis Based on Literature Review," Working papers 196, Indian Institute of Management Kozhikode.
    7. Henk J. Steinz & Frank J. Van Rijnsoever & Frans Nauta, 2016. "How to Green the red Dragon: A Start‐ups' Little Helper for Sustainable Development in China," Business Strategy and the Environment, Wiley Blackwell, vol. 25(8), pages 593-608, December.
    8. Wei-Bin Zhang, 2021. "Economic Growth And Human Networking," Business & Management Compass, University of Economics Varna, issue 1, pages 5-25.
    9. Zhao, Tianjiao, 2021. "Board network, investment efficiency, and the mediating role of CSR: Evidence from China," International Review of Economics & Finance, Elsevier, vol. 76(C), pages 897-919.
    10. Lee, Liane W.Y. & Tang, Yiming & Yip, Leslie S.C. & Sharma, Piyush, 2018. "Managing customer relationships in the emerging markets – guanxi as a driver of Chinese customer loyalty," Journal of Business Research, Elsevier, vol. 86(C), pages 356-365.
    11. Dennis Hwang & Patricia Golemon & Yan Chen & Teng-Shih Wang & Wen-Shai Hung, 2009. "Guanxi and Business Ethics in Confucian Society Today: An Empirical Case Study in Taiwan," Journal of Business Ethics, Springer, vol. 89(2), pages 235-250, October.
    12. Francis Sun, 2017. "Relationship versus Transaction Marketing in China: An Institutional Approach," Business and Management Studies, Redfame publishing, vol. 3(2), pages 47-60, June.
    13. Kriz, Anton & Keating, Byron W., 2010. "Business relationships in China: Lessons about deep trust," MPRA Paper 40427, University Library of Munich, Germany.
    14. Martin Owusu Ansah & Richard Chinomona, 2017. "The influence of Ghana's national culture on latent entrepreneurs: An application of Social Rule System Theory," Journal of Economics and Behavioral Studies, AMH International, vol. 9(1), pages 113-126.
    15. Fan, Ying, 2002. "Questioning guanxi: definition, classification and implications," International Business Review, Elsevier, vol. 11(5), pages 543-561, October.
    16. Guo, Ying & Rammal, Hussain G. & Benson, John & Zhu, Ying & Dowling, Peter J., 2018. "Interpersonal relations in China: Expatriates’ perspective on the development and use of guanxi," International Business Review, Elsevier, vol. 27(2), pages 455-464.
    17. Yoganathan, Dhanushanthini & Jebarajakirthy, Charles & Thaichon, Paramaporn, 2015. "The influence of relationship marketing orientation on brand equity in banks," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 14-22.
    18. Shaalan, Ahmed S. & Reast, Jon & Johnson, Debra & Tourky, Marwa E., 2013. "East meets West: Toward a theoretical model linking guanxi and relationship marketing," Journal of Business Research, Elsevier, vol. 66(12), pages 2515-2521.
    19. Trimarchi, Michael & Tamaschke, Rick, 2004. "Coordinations in business interactions between Hong Kong Chinese, mainland Chinese, and Western actors," International Business Review, Elsevier, vol. 13(3), pages 331-357, June.
    20. Nasim Khoshbahar Azar & Hormoz Mehrani, 2017. "The Effect of Relationship Marketing Orientation on Brand Equity (Case Study: Privileged Branches of Sepah Bank in Tehran)," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 153-163.
    21. Agnihotri, Raj & Trainor, Kevin J. & Itani, Omar S. & Rodriguez, Michael, 2017. "Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India," Journal of Business Research, Elsevier, vol. 81(C), pages 144-154.
    22. Cova, Bernard & Salle, Robert, 2000. "Rituals in managing extrabusiness relationships in international project marketing: a conceptual framework," International Business Review, Elsevier, vol. 9(6), pages 669-685, December.
    23. Wu, Wen-Kuei & Wang Chiu, Singa, 2016. "The impact of guanxi positioning on the quality of manufacturer–retailer channel relationships: Evidence from Taiwanese SMEs," Journal of Business Research, Elsevier, vol. 69(9), pages 3398-3405.
    24. Yu-Lin Chen, 2014. "Determinants of biased subjective performance evaluations: evidence from a Taiwanese public sector organization," Accounting and Business Research, Taylor & Francis Journals, vol. 44(6), pages 656-675, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:bushor:v:43:y:2000:i:1:p:16-24. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/bushor .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.