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Market penetration of hotel chains: Does culture matter?

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  • Ivanov, Stanislav
  • Ivanova, Maya

Abstract

•The impact of culture on the market penetration of hotel chains is investigated.•Higher penetration=high individualism, low power distance, low uncertainty avoidance.•These cultural scores are associated with low corruption.•Corruption perception index is not influencing the level of market penetration.•Low corruption culture is more important than the actual corruption index.

Suggested Citation

  • Ivanov, Stanislav & Ivanova, Maya, 2016. "Market penetration of hotel chains: Does culture matter?," Annals of Tourism Research, Elsevier, vol. 57(C), pages 259-264.
    • Handle: RePEc:eee:anture:v:57:y:2016:i:c:p:259-264
    DOI: 10.1016/j.annals.2015.11.021
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    References listed on IDEAS

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    1. Bryan W Husted, 1999. "Wealth, Culture, and Corruption," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 30(2), pages 339-359, June.
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    Cited by:

    1. Falk, Martin, 2016. "A gravity model of foreign direct investment in the hospitality industry," Tourism Management, Elsevier, vol. 55(C), pages 225-237.
    2. Radojevic, Tijana & Stanisic, Nemanja & Stanic, Nenad, 2019. "The culture of hospitality: From anecdote to evidence," Annals of Tourism Research, Elsevier, vol. 79(C).

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