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The Impact of Business Innovations on Brand Value

Author

Listed:
  • Katarina Janošková
  • Pavol Kral
  • Anna Krizanova

Abstract

This article deals with interaction between business innovations and brand value. Innovation and brand equity are two important dimensions that drive businesses today; innovation in particular is a primary determinant of brand equity.

Suggested Citation

  • Katarina Janošková & Pavol Kral & Anna Krizanova, 2018. "The Impact of Business Innovations on Brand Value," Journal of Innovative Business and Management, DOBA Faculty, vol. 10(2).
    • Handle: RePEc:dob:journl:v:10:y:2018:i:2:a:3
    DOI: 10.32015/JIMB/2018-10-2-3
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    References listed on IDEAS

    as
    1. Liao, Shuling & Cheng, Colin C.J., 2014. "Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective," Journal of Business Research, Elsevier, vol. 67(1), pages 2919-2925.
    2. Sharma, Piyush & Davcik, Nebojsa S. & Pillai, Kishore Gopalakrishna, 2016. "Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance," Journal of Business Research, Elsevier, vol. 69(12), pages 5662-5669.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

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    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • O39 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Other

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