IDEAS home Printed from https://ideas.repec.org/a/dij/revfcs/v12y2009iq2p91-105..html
   My bibliography  Save this article

Orientation marché:comment l’aborder et que peut-on réellement en attendre ?

Author

Listed:
  • Christophe Haon

    () (Grenoble Ecole de Management)

  • David Gotteland

    (Grenoble Ecole de Management)

  • Alain Jolibert

    (Université de Grenoble)

Abstract

(VF)L’impact positif de l’orientation marché, qui est une orientation stratégique des organisations, sur leur performance est communément admis. Pourtant, certains travaux peinent à observer cet effet. Dans cet article, nous proposons un état des connaissances établies sur ce point : l’orientation marché a-t-elle réellement un impact positif et dans quelles circonstances l’observe-t-on ? Au-delà de sa contribution à la performance commerciale d’une organisation, l’orientation marché contribue- t-elle à sa performance financière ?(VA)The positive effect of market orientation on organizational performance is widely acknowledged. However, several studies fail to produce convincing evidence of such a positive impact. In the present article, we review established knowledge in this field. Does market orientation truly have a positive impact, and under which circumstances one might observe it? Does market orientation also contribute to the firm’s financial performance?

Suggested Citation

  • Christophe Haon & David Gotteland & Alain Jolibert, 2009. "Orientation marché:comment l’aborder et que peut-on réellement en attendre ?," Revue Finance Contrôle Stratégie, revues.org, vol. 12(2), pages 91-105, June.
  • Handle: RePEc:dij:revfcs:v:12:y:2009:i:q2:p:91-105.
    as

    Download full text from publisher

    File URL: http://crego.u-bourgogne.fr/images/stories/rev/122105.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Lichtenthal, J. David & Wilson, David T., 1992. "Becoming market oriented," Journal of Business Research, Elsevier, vol. 24(3), pages 191-207, May.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Orientation marché; méta analyse; performance; market orientation; meta-analysis.;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dij:revfcs:v:12:y:2009:i:q2:p:91-105.. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Gérard Charreaux). General contact details of provider: http://www.revues.org/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.