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Възможности За Внедряване На Обратната Логистика В България

Author

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  • Венцислав Перков

    (Стопанска академия "Д.А.Ценов")

Abstract

Целта на изследването е да се разкрият възможностите за внедряване на обратната логистика от предприятията в България. За постигането на целта са формулирани следните задачи: изясняване същността на понятията; адаптиране и прилагане на методика за изследване на възможностите за внедряване на обратната логистика в предприятията; определяне степента на важност на обратната логистика; провеждане на графичен и корелационен анализ на дългосрочните цели и изясняване ролята на обратната логистика в стратегията за развитие на предприятията; определяне и анализ на мотивите и бариерите пред внедряване на обратната логистика. Основната теза е, че внедряването на обратната логистика от българските предприятия не е приоритет в целите и стратегиите на висшия мениджмънт поради съществуващи външни и вътрешни бариери и в бъдеще ще се възприема като възможност за по-ефективното използване на влаганите ресурси и постигане на устойчив растеж. Резултатите показват, че изследваните субекти не могат еднозначно да определят ролята на обратната логистика за постигане на дългосрочните им цели и това рефлектира върху разработването на техните стратегии. Мотивите за внедряване на обратната логистика в българските предприятия се обособяват в три групи – обществени, маркетингови и резултативни, а водещите външни бариери са „Липсата на данъчни преференции” и „Административните спънки от институциите”. Основната вътрешна бариера е „Недостатъчната ангажираност на мениджмънта”.

Suggested Citation

  • Венцислав Перков, 2017. "Възможности За Внедряване На Обратната Логистика В България," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 24(2 Year 20), pages 122-148.
    • Handle: RePEc:dat:almana:v:24:y:2017:i:2:p:122-148
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    References listed on IDEAS

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    1. Sumalee Pumpinyo & Vilas Nitivattananon, 2014. "Investigation of Barriers and Factors Affecting the Reverse Logistics of Waste Management Practice: A Case Study in Thailand," Sustainability, MDPI, vol. 6(10), pages 1-15, October.
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    More about this item

    Keywords

    обратна логистика; стратегии; мотиви за внедряване; бариери пред внедряване;
    All these keywords.

    JEL classification:

    • Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics
    • Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics

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