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Economic implications of AI on media industries: A systematic review

Author

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  • Samuel Danso

    (University of Media, Arts and Communication, Faculty of Journalism and Media Studies, Accra, Ghana)

  • Solace Yawa Asafo

    (University of Media, Arts and Communication, Faculty of Journalism and Media Studies, Accra, Ghana)

  • Frederick Kaayeng

    (University of Cape Coast, Department of Communication Studies, Cape Coast, Ghana)

  • Ebenezer Ato Kwamena Aidoo
  • Ruth Larweh

    (University of Education, Winneba, School of Communication and Media Studies, Winneba, Ghana)

Abstract

Introduction: artificial intelligence continues to reshape media industries with demands on content creation and distribution of media products. This paradigm shift requires research to better understand AI’s implications on the media industry. However, existing studies lack synthesis of empirical studies.Objectives: to analyze the economic implications of AI on media industries.Method: a systematic review of 65 articles was carried out, published between 2014 and 2024 from EBSCOhost, Google Scholar, ResearchGate and Scopus databases. Results: majority of the studies reviewed lacked theoretical foundations, highlighting a gap in AI research on media industries. There was a steady increase of publications from 2022 to 2024, reflecting growing scholarly interest in the field. Three major themes relating to the economic implications of AI on media industries emerged: job performance, economic hardship, and ethical challenges. The study highlights that research on the subject is most active in Europe and Asia, with limited publications in Oceania and Africa. Additionally, no article was recorded in South America. Conclusion: artificial intelligence profoundly influences media economics, highlighting both opportunities and challenges that redefine industry practices and academic discourse globally.

Suggested Citation

  • Samuel Danso & Solace Yawa Asafo & Frederick Kaayeng & Ebenezer Ato Kwamena Aidoo & Ruth Larweh, 2025. "Economic implications of AI on media industries: A systematic review," Diginomics, Centro de Estudios de Economía Digital, vol. 4, pages 223-223, January.
    • Handle: RePEc:cwg:digino:v:4:y:2025:id:223
    DOI: 10.56294/digi2025223
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