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How does the use of Big Data influence strategic decision-making in Colombian companies?

Author

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  • Karen Eliana Barrera Ortiz

    (Corporación Unificada Nacional de Educación Superior CUN. Bogotá, Colombia)

  • Oscar Buitrago Sanchez

    (Corporación Unificada Nacional de Educación Superior CUN. Bogotá, Colombia)

  • Sidney Johanna Villanueva Pineda

    (Corporación Unificada Nacional de Educación Superior CUN. Bogotá, Colombia)

Abstract

This study examined the influence of Big Data use on strategic decision-making in Colombian companies, based on a documentary review of academic literature, institutional reports, and business cases. The analysis identified how Big Data has become a strategic resource for improving operational efficiency, anticipating trends, and supporting data-driven decisions. The findings showed that, although large organizations have made progress in its adoption, significant gaps persist in MSMEs, particularly in areas such as access to technology, digital talent development, and an organizational culture oriented toward data analytics. Furthermore, ethical and regulatory challenges related to data governance were recognized. The conclusion was that Big Data represents not only a technological tool but a transformative capability that redefines business management in Colombia. To harness its potential, it is necessary to strengthen the regulatory environment, close digital gaps, and foster data analytics literacy.

Suggested Citation

  • Karen Eliana Barrera Ortiz & Oscar Buitrago Sanchez & Sidney Johanna Villanueva Pineda, 2025. "How does the use of Big Data influence strategic decision-making in Colombian companies?," Diginomics, Centro de Estudios de Economía Digital, vol. 4, pages 218-218, January.
    • Handle: RePEc:cwg:digino:v:4:y:2025:id:218
    DOI: 10.56294/digi2025218
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