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Technological Capability, Marketing Capability, and Firm Performance in Turbulent Conditions

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  • Su, Zhongfeng
  • Peng, Jisheng
  • Shen, Hao
  • Xiao, Ting

Abstract

The manner in which technological capability and marketing capability can be successfully leveraged is an important research issue. Based on the resource-management model, this study aims to answer two research questions: (1) whether technological capability and marketing capability are complementary or supplementary capabilities; and (2) how technological capability and marketing capability can be used appropriately to respond to environmental turbulence. Based on a face-to-face interview survey of 212 Chinese firms, we find that technological capability and marketing capability have synergistic effects. We also find that technological turbulence enhances the performance effect of technological capability, but impedes that of marketing capability; whereas market turbulence advances the performance effect of marketing capability, but impedes that of technological capability. Thus, the appropriate way to leverage technological capability and marketing capability is to integrate them and to deploy technological capability to respond to technological turbulence and marketing capability to respond to market turbulence.

Suggested Citation

  • Su, Zhongfeng & Peng, Jisheng & Shen, Hao & Xiao, Ting, 2013. "Technological Capability, Marketing Capability, and Firm Performance in Turbulent Conditions," Management and Organization Review, Cambridge University Press, vol. 9(1), pages 115-137, March.
    • Handle: RePEc:cup:maorev:v:9:y:2013:i:01:p:115-137_00
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    1. Syeda Humayra Abedin & Humaira Haque & Tanjina Shahjahan & Md Nurul Kabir, 2022. "Institutional Ownership and Firm Performance: Evidence from an Emerging Economy," JRFM, MDPI, vol. 15(12), pages 1-17, November.
    2. Aboobucker Ilmudeen, 2022. "Leveraging IT-enabled dynamic capabilities to shape business process agility and firm innovative capability: moderating role of turbulent environment," Review of Managerial Science, Springer, vol. 16(8), pages 2341-2379, November.
    3. Liwen Wang & Jin Jason Lu & Kevin Zhou, 2023. "Technological Capability Strength/Asymmetry and Supply Chain Process Innovation: The Contingent Roles of Institutional Environments in China," Post-Print hal-03954124, HAL.
    4. Dejin Su & Qixia Du & Dongwon Sohn & Libo Xu, 2017. "Can High-Tech Ventures Benefit from Government Guanxi and Business Guanxi ? The Moderating Effects of Environmental Turbulence," Sustainability, MDPI, vol. 9(1), pages 1-17, January.
    5. Mirza Waseem Abbas* & Dr. Masood ul Hassan, 2018. "The Moderation Effect of External Environment Turbulence in Tourism Sector: Comparative Analysis of Pakistan & Thailand," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 672-684:2.
    6. Riaqa Mubeen & Dongping Han & Jaffar Abbas & Iftikhar Hussain, 2020. "The Effects of Market Competition, Capital Structure, and CEO Duality on Firm Performance: A Mediation Analysis by Incorporating the GMM Model Technique," Sustainability, MDPI, vol. 12(8), pages 1-18, April.
    7. Zhongfeng Su & Jie Chen & Hai Guo & Donghan Wang, 2022. "Top management team’s participative decision-making, heterogeneity, and management innovation: an information processing perspective," Asia Pacific Journal of Management, Springer, vol. 39(1), pages 149-171, March.
    8. Chege, Samwel Macharia & Wang, Daoping, 2020. "The influence of technology innovation on SME performance through environmental sustainability practices in Kenya," Technology in Society, Elsevier, vol. 60(C).
    9. Wang, Liwen & Jin, Jason Lu & Zhou, Kevin Zheng, 2023. "Technological capability strength/asymmetry and supply chain process innovation: The contingent roles of institutional environments," Research Policy, Elsevier, vol. 52(4).
    10. Bo Yu & Shengbin Hao & David Ahlstrom & Steven Si & Dapeng Liang, 2014. "Entrepreneurial firms’ network competence, technological capability, and new product development performance," Asia Pacific Journal of Management, Springer, vol. 31(3), pages 687-704, September.
    11. Wenhong Zhang & Yapu Zhao & Donghan Wang & Haifeng Wang & Jian Li, 2019. "Ambidextrous search and product innovation: moderating effects of resource and structural attributes," The Journal of Technology Transfer, Springer, vol. 44(4), pages 1007-1028, August.
    12. Katarzyna Bratnicka & Monika Kulikowska-Pawlak, 2016. "Towards an Integrated Framework for Corporate Entrepreneurship (W kierunku zintegrowanej struktury nosnej przedsiebiorczego przedsiebiorstwa)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(62), pages 24-35.
    13. GuoXiang Tang & Kwangtae Park & Anurag Agarwal & Feng Liu, 2020. "Impact of Innovation Culture, Organization Size and Technological Capability on the Performance of SMEs: The Case of China," Sustainability, MDPI, vol. 12(4), pages 1-14, February.
    14. Chege, Samwel Macharia & Wang, Daoping & Suntu, Shaldon Leparan & Bishoge, Obadia Kyetuza, 2019. "Influence of technology transfer on performance and sustainability of standard gauge railway in developing countries," Technology in Society, Elsevier, vol. 56(C), pages 79-92.
    15. Dong Wang & Daojun Sun & Xiaofeng Yu & Yihao Zhang, 2014. "The Impact of CEO Duality and Ownership on the Relationship Between Organisational Slack and Firm Performance in China," Systems Research and Behavioral Science, Wiley Blackwell, vol. 31(1), pages 94-101, January.
    16. Jiawen Chen & Linlin Liu, 2018. "Profiting from Green Innovation: The Moderating Effect of Competitive Strategy," Sustainability, MDPI, vol. 11(1), pages 1-23, December.
    17. Ayaz Ahmad & Salniza Md. Salleh & Selvan a/l Perumal, 2018. "Information Technology, Marketing Database and the Process of Integrated Marketing Communications (IMC): A Resource-Capability Nexus," Pakistan Journal of Humanities and Social Sciences, International Research Alliance for Sustainable Development (iRASD), vol. 6(4), pages :544-560, December.
    18. Stelios Eliakis & Dimosthenis Kotsopoulos & Angeliki Karagiannaki & Katerina Pramatari, 2020. "Survival and Growth in Innovative Technology Entrepreneurship: A Mixed-Methods Investigation," Administrative Sciences, MDPI, vol. 10(3), pages 1-36, July.
    19. Melek Akın Ateş & Robert Suurmond & Davide Luzzini & Daniel Krause, 2022. "Order from chaos: A meta‐analysis of supply chain complexity and firm performance," Journal of Supply Chain Management, Institute for Supply Management, vol. 58(1), pages 3-30, January.

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