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Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer

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  • CHADWICK, SIMON
  • THWAITES, DES

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  • Chadwick, Simon & Thwaites, Des, 2005. "Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer," Journal of Advertising Research, Cambridge University Press, vol. 45(03), pages 328-338, September.
  • Handle: RePEc:cup:jadres:v:45:y:2005:i:03:p:328-338_05
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    Cited by:

    1. Djaballah, Mathieu & Hautbois, Christopher & Desbordes, Michel, 2017. "Sponsors’ CSR strategies in sport: A sensemaking approach of corporations established in France," Sport Management Review, Elsevier, vol. 20(2), pages 211-225.
    2. Sue Bridgewater, 2014. "Sponsorship and football," Chapters,in: Handbook on the Economics of Professional Football, chapter 8, pages 117-129 Edward Elgar Publishing.
    3. Federico BONAGLIA & Andrea GOLDSTEIN & John MATHEWS, 2006. "Accelerated Internationalisation by Emerging Multinationals: the Case of White Goods Sector," Working Papers 270, Universita' Politecnica delle Marche (I), Dipartimento di Scienze Economiche e Sociali.
    4. Bonaglia, Federico & Goldstein, Andrea & Mathews, John A., 2007. "Accelerated internationalization by emerging markets' multinationals: The case of the white goods sector," Journal of World Business, Elsevier, vol. 42(4), pages 369-383, December.
    5. Solntsev, Ilya & Osokin, Nikita, 2016. "Football sponsorship. Fair value estimation of sponsorship contracts in football," Economic Policy, Russian Presidential Academy of National Economy and Public Administration, vol. 3, pages 69-81, June.

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