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The Emergence of IMC: A Theoretical Perspective


  • LI, TAO


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  • Kitchen, Philip J. & Brignell, Joanne & Li, Tao & Jones, Graham Spickett, 2004. "The Emergence of IMC: A Theoretical Perspective," Journal of Advertising Research, Cambridge University Press, vol. 44(01), pages 19-30, March.
  • Handle: RePEc:cup:jadres:v:44:y:2004:i:01:p:19-30_04

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    Cited by:

    1. Michaela Jackson & Paul Harrison & Boyd Swinburn & Mark Lawrence, 2015. "Marketing ethics in context: the promotion of unhealthy foods and beverages to children," Chapters,in: Handbook on Ethics and Marketing, chapter 17, pages 354-386 Edward Elgar Publishing.
    2. Lashgari, Maryam, 2014. "Social Media Technology Deployment in B2B: A Case Study," INDEK Working Paper Series 2014/9, Royal Institute of Technology, Department of Industrial Economics and Management.
    3. Helpris Estaswara, 2016. "Integrated Marketing Communications (Imc) In Higher Education In Indonesia," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 14(1), pages 74-83, December.

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