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Email Advertising: Exploratory Insights from Finland

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  • MARTIN, BRETT A. S.
  • VAN DURME, JO L
  • RAULAS, MIKA
  • MERISAVO, MARKO

Abstract

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Suggested Citation

  • Martin, Brett A. S. & Van Durme, Jo L & Raulas, Mika & Merisavo, Marko, 2003. "Email Advertising: Exploratory Insights from Finland," Journal of Advertising Research, Cambridge University Press, vol. 43(03), pages 293-300, September.
  • Handle: RePEc:cup:jadres:v:43:y:2003:i:03:p:293-300_03
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    Cited by:

    1. Oleg V. Pavlov & Nigel Melville, 2005. "Mitigating the Tragedy of the Digital Commons: the Case of Unsolicited Commercial Email," Computing in Economics and Finance 2005 231, Society for Computational Economics.
    2. Jolley, William & Lee, Alvin & Mizerski, Richard & Sadeque, Saalem, 2013. "Permission email messages significantly increase gambler retention," Journal of Business Research, Elsevier, vol. 66(9), pages 1617-1622.

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