IDEAS home Printed from https://ideas.repec.org/a/cup/agrerw/v43y2014i01p53-68_00.html

The Impact of Four Alternative Policies to Decrease Soda Consumption

Author

Listed:
  • Liu, Yizao
  • Lopez, Rigoberto A.
  • Zhu, Chen

Abstract

We examine the impact of four policy options on consumption of carbonated soft drinks (CSDs) by estimating a random-coefficient discrete-choice model of demand. Policy simulations using demand estimates indicate that the impacts of banning television advertising, limiting container size, and limiting calories on total consumption would be similar—an estimated 15.40–15.75 percent reduction. However, limiting calories would have a significantly greater impact on consumption of regular CSDs (–28.89 percent) and on calories consumed from CSDs (–19.34 percent). A tax on calories was least effective in curtailing overall consumption and consumption of regular CSDs.

Suggested Citation

  • Liu, Yizao & Lopez, Rigoberto A. & Zhu, Chen, 2014. "The Impact of Four Alternative Policies to Decrease Soda Consumption," Agricultural and Resource Economics Review, Cambridge University Press, vol. 43(1), pages 53-68, April.
    • Handle: RePEc:cup:agrerw:v:43:y:2014:i:01:p:53-68_00
    as

    Download full text from publisher

    File URL: https://www.cambridge.org/core/product/identifier/S1068280500006900/type/journal_article
    File Function: link to article abstract page
    Download Restriction: no
    ---><---

    Other versions of this item:

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Qizhong Yang & Keiichiro Honda & Tsunehiro Otsuki, 2019. "Structural demand estimation of the response to food safety regulations in the Japanese poultry market," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 9(3), pages 367-385, September.
    2. Chen, Xuan & Liu, Yizao & Jaenicke, Edward C. & Rabinowitz, Adam N., "undated". "The Added Caffeine, Health Concerns and Potential Regulations: The Case of Energy Drinks," 2018 Annual Meeting, August 5-7, Washington, D.C. 273853, Agricultural and Applied Economics Association.
    3. Hirsch, Stefan, 2022. "Product placement in the meat substitute sector: Evidence from a spatial demand model," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322181, Agricultural and Applied Economics Association.
    4. Dogbe, Wisdom & Revoredo-Giha, Cesar, 2022. "Industry levy versus banning promotion on soft drinks in Scotland: A distributional analysis," Food Policy, Elsevier, vol. 106(C).
    5. Hoy, Kyle A. & Wrenn, Douglas H., 2020. "The effectiveness of taxes in decreasing candy purchases," Food Policy, Elsevier, vol. 97(C).
    6. Staudigel, Matthias & Oehlmann, Malte & Roosen, Jutta, 2024. "Demand effects of unilateral versus industry-wide sugar reduction scenarios," Food Policy, Elsevier, vol. 126(C).
    7. Bo Chen & Wuyang Hu & Qingjie Zhou, 2020. "Effects of local and national advertising across brands: the case of yogurt in China," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 64(4), pages 1260-1281, October.
    8. Chen, Xuan & Liu, Yizao & Jaenicke, Edward C. & Rabinowitz, Adam N., 2019. "New concerns on caffeine consumption and the impact of potential regulations: The case of energy drinks," Food Policy, Elsevier, vol. 87(C), pages 1-1.
    9. Staudigel, Matthias & Anders, Sven, 2020. "Effects of the FDA's sodium reduction strategy in the U.S. market for chip products," Journal of Economic Behavior & Organization, Elsevier, vol. 173(C), pages 216-238.
    10. Biondi, Beatrice & Cornelsen, Laura & Mazzocchi, Mario & Smith, Richard, 2020. "Between preferences and references: Asymmetric price elasticities and the simulation of fiscal policies," Journal of Economic Behavior & Organization, Elsevier, vol. 180(C), pages 108-128.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cup:agrerw:v:43:y:2014:i:01:p:53-68_00. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kirk Stebbing (email available below). General contact details of provider: https://www.cambridge.org/age .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.