Development of partnership relations between hospitality industry entities amid Ukraine’s European integration process

The development of partnership relations among hospitality industry entities has gained particular relevance amid Ukraine’s European integration course. Collaboration between government institutions, business entities, and local communities creates new opportunities for enhancing competitiveness and integrating into the European market. The aim of the study was to propose approaches for establishing partnerships between business entities based on the analysis of existing types of partnerships that promote the development of the hospitality industry and contribute to regional economic growth. The study’s main methodological framework included economic-mathematical and comparative analyses, as well as empirical and theoretical methods. The article analysed tax revenues from hospitality industry entities for the period 2021-2023, revealing a general decline in tax revenues from the hospitality industry overall. It has been proven that cooperation between government institutions, local communities, private businesses, and non-governmental organisations creates conditions for balanced resource use and the development of innovative solutions that contribute to the preservation of the natural environment and cultural heritage. A stakeholder grouping was carried out, which allows for a multi-level approach to developing the hospitality industry based on integrating the interests of various market participants. The structure of relationships between hospitality industry entities in the context of European integration has been identified and systematised (cooperative relations, competitive relations, symbiotic relations, contractual relations, alliance, and cluster relations). The effectiveness of specialised alliances and cluster associations, which are based on voluntary cooperation between various industry participants striving to achieve long-term development goals, has been proven. The impact of partnership relations on the development of Ukraine’s tourist destinations has been studied and described. The study emphasised the adaptation of Ukrainian hospitality industry entities to European quality standards and their cooperation in achieving sustainable development. The practical significance of the study lies in the development of methodological recommendations that can be used by: business entities to improve partnership relations and enhance competitiveness in the European market; local authorities to promote the development of the hospitality industry; and educational institutions to train personnel in accordance with the requirements of the European market