IDEAS home Printed from https://ideas.repec.org/a/cuc/eforum/v12y2022i2p39-49.html

E-commerce trends: Challenges and capabilities

Author

Listed:
  • Sviatoslav Kniaz
  • Iov Pylypenko
  • Severyn Yavorskyj

Abstract

Based on a review and analysis of the scientific literature, the essence of the «e-commerce» concept is revealed, and the classification of the e-commerce types is formed and characterized. Based on this, the trends in e-commerce development in the world and in Ukraine are identified. The analysis of the e-commerce development in Ukraine is performed because of a bivector approach, i.e. from the standpoint of consumers and business entities. The obtained results of the analysis formed the basis of the author's conclusions and recommendations on the challenges and opportunities for e-commerce development in Ukraine in the context of global trends. At the study the following methods are used: a content analysis when analysing the scientific literature, in particular on the essence of the «e-commerce concept», as well as when identifying trends in e-commerce in the world; systematization and generalization during identifying vectors of the e-commerce development by domestic entrepreneurs and researching the challenges and opportunities for the e-commerce development in Ukraine in the context of global trends; expert assessments during the analysis of consumer activity in the e-commerce market in Ukraine. It is proved that e-commerce development is based on certain universal principles that are characteristic of all types of e-commerce. Nowadays the trends in the e-commerce development in the world and in Ukraine are identified. They are active researching and adapting business entities to consumer behaviour in the conditions of COVID-19; intensifying the e-commerce development based on B2C technologies; growing exports of goods on the basis of e-commerce opportunities; significant increasing in marketplaces compared to online stores; growing electronic number of fulfilment centres in the market; growing competition between marketplaces and social networks, etc.

Suggested Citation

  • Sviatoslav Kniaz & Iov Pylypenko & Severyn Yavorskyj, 2022. "E-commerce trends: Challenges and capabilities," E-Forum Working Papers, Economic Forum, vol. 12(2), pages 39-49, May.
    • Handle: RePEc:cuc:eforum:v:12:y:2022:i:2:p:39-49
    DOI: https://doi.org/10.36910/6775-2308-8559-2022-2-6
    as

    Download full text from publisher

    File URL: https://e-forum.com.ua/web/uploads/pdf/Economic_Forum_Vol_12_No_2-39-49.pdf
    Download Restriction: no
    File URL: https://libkey.io/https://doi.org/10.36910/6775-2308-8559-2022-2-6?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Beckers, Joris & Weekx, Simon & Beutels, Philippe & Verhetsel, Ann, 2021. "COVID-19 and retail: The catalyst for e-commerce in Belgium?," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    2. Valdeci Ferreira dos Santos & Leandro Ricardo Sabino & Greiciele Macedo Morais & Carlos Alberto Goncalves, 2017. "E-Commerce: A Short History Follow-up on Possible Trends," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 8(7), pages 130-138, November.
    3. Satish Kumar & Weng Marc Lim & Nitesh Pandey & J. Christopher Westland, 2021. "20 years of Electronic Commerce Research," Electronic Commerce Research, Springer, vol. 21(1), pages 1-40, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yucheng Zhang & Zhiling Wang & Lin Xiao & Lijun Wang & Pei Huang, 2023. "Discovering the evolution of online reviews: A bibliometric review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
    2. Sujeeth Ungratwar & Dipasha Sharma & Satish Kumar, 2025. "Mapping the digital banking landscape: a multi-dimensional exploration of fintech, digital payments, and e-wallets, with insights into current scenarios and future research," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-22, December.
    3. Greiciele Macedo Morais & Valdeci Ferreira dos Santos & Renata de Sousa da Silva Tolentino & Henrique Cordeiro Martins, 2021. "Intrapreneurship, Innovation, and Competitiveness in Organization," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 12(2), pages 1-14, March.
    4. Chengliang Wang & Xiaojiao Chen & Teng Yu & Yidan Liu & Yuhui Jing, 2024. "Education reform and change driven by digital technology: a bibliometric study from a global perspective," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-17, December.
    5. Wang, Kaili & Gao, Ya & Nurul Habib, Khandker, 2024. "Modelling household online shopping and home delivery demand using latent class & ordinal generalized extreme value (GEV) models," Journal of choice modelling, Elsevier, vol. 53(C).
    6. Wan Kei Tham & Weng Marc Lim & Julian Vieceli, 2023. "Foundations of consumption and production in the sharing economy," Electronic Commerce Research, Springer, vol. 23(4), pages 2979-3002, December.
    7. Ishani Patharia Chopra & Charles Jebarajakirthy & Tanu Jain & Haroon Iqbal Maseeh, 2024. "Electronic shopping cart abandonment: What do we know and where should we be heading?," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-30, December.
    8. Bahn, Rachel A. & Fort, Fatiha & Saucède, Florent & Abebe, Gumataw Kifle, 2025. "Are food retailers resilient amid crisis? A cultural resource-based exploration of Lebanese consumers’ engagement with the food retail landscape," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
    9. Satish Kumar & Riya Sureka & Weng Marc Lim & Sachin Kumar Mangla & Nisha Goyal, 2021. "What do we know about business strategy and environmental research? Insights from Business Strategy and the Environment," Business Strategy and the Environment, Wiley Blackwell, vol. 30(8), pages 3454-3469, December.
    10. Cong Wang & Yue Ma & Yansong Shi & Guoqing Chen, 2025. "A type-2 fuzzy review topic-based model for personalized recommendation," Electronic Commerce Research, Springer, vol. 25(5), pages 3809-3831, October.
    11. Ayman Abdalmajeed Alsmadi & Ahmed Shuhaiber & Manaf Al-Okaily & Anwar Al-Gasaymeh & Najed Alrawashdeh, 2024. "Big data analytics and innovation in e-commerce: current insights and future directions," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(4), pages 1635-1652, December.
    12. Tsai-Ling Liu & Tyrone T. Lin & Shu-Yen Hsu, 2022. "Continuance Usage Intention toward E-Payment during the COVID-19 Pandemic from the Financial Sustainable Development Perspective Using Perceived Usefulness and Electronic Word of Mouth as Mediators," Sustainability, MDPI, vol. 14(13), pages 1-23, June.
    13. Orji, Ifeyinwa Juliet & U-Dominic, Chukwuebuka Martinjoe, 2024. "Adaptable solutions for retail supply chain resilience in the post-COVID-19 era," Socio-Economic Planning Sciences, Elsevier, vol. 96(C).
    14. Emini Adelina & Budić Hrvoje & Klopotan Igor, 2025. "AI-Driven Personalisation and Customer Engagement in Social Commerce: Evidence from Kosovo," Business Systems Research, Sciendo, vol. 16(2), pages 145-167.
    15. Xiyun Gong & Choy Leong Yee & Shin Yiing Lee & Ethan Yi Cao & Abu Naser Mohammad Saif, 2024. "Knowledge mapping of impulsive buying behavior research: a visual analysis using CiteSpace," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-18, December.
    16. Xiong, Yanyan & Cui, Xue & Yu, Liuming, 2024. "Impact of COVID-19 pandemic on online consumption share: Evidence from China's mobile payment data," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    17. Zhang, Dianfeng & Shen, Zifan & Li, Yanlai, 2023. "Requirement analysis and service optimization of multiple category fresh products in online retailing using importance-Kano analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    18. Muhammad Farrukh Shahzad & Shuo Xu & Weng Marc Lim & Muhammad Faisal Hasnain & Shahneela Nusrat, 2024. "Cryptocurrency awareness, acceptance, and adoption: the role of trust as a cornerstone," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
    19. Goodell, John W. & Kumar, Satish & Lim, Weng Marc & Pattnaik, Debidutta, 2021. "Artificial intelligence and machine learning in finance: Identifying foundations, themes, and research clusters from bibliometric analysis," Journal of Behavioral and Experimental Finance, Elsevier, vol. 32(C).
    20. Jianing Pang & Fangyi Jiao & Yimeng Zhang, 2022. "An Analysis of the Impact of the Digital Economy on High-Quality Economic Development in China—A Study Based on the Effects of Supply and Demand," Sustainability, MDPI, vol. 14(24), pages 1-21, December.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cuc:eforum:v:12:y:2022:i:2:p:39-49. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Economic Forum (email available below). General contact details of provider: https://e-forum.com.ua/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.