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Análisis del proceso de comunicación con clientes mediante la aplicación de campanas publicitarias

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  • Natalia Velasco, Iván Alonso Montoya R., Luz Alexandra Montoya R.

Abstract

El documento apunta a formular un diseno básico de un proceso de comunicación entre las organizaciones y sus clientes, con el fin de conocer los factores motivadores de consumo y aprovecharlos para alcanzar un mantenimiento de los clientes en el corto plazo; también senala el diseno de un reconocimiento del proceso de comunicación de las organizaciones con sus clientes, de forma tal que puedan examinarse sus motivadores de consumo (material o de conceptos) y otros aspectos que pueden hacer de este un proceso que genere valor agregado a la relación entre empresas y clientes, mediante el empleo de literatura e indagaciones en agencias de publicidad y mercadeo relacional sobre el diseno de campanas publicitarias y de fidelización.

Suggested Citation

  • Natalia Velasco, Iván Alonso Montoya R., Luz Alexandra Montoya R., 2011. "Análisis del proceso de comunicación con clientes mediante la aplicación de campanas publicitarias," Revista CIFE, Universidad Santo Tomás, June.
    • Handle: RePEc:col:000195:012089
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    File URL: http://revistas.usantotomas.edu.co/index.php/cife/article/view/799
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    References listed on IDEAS

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