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Variants of Interplay as Drivers of Media Change

Author

Listed:
  • Tilo Grenz

    (Department of Sociology, University of Vienna, Austria)

  • Paul Eisewicht

    (Department of Sociology, TU Dortmund University, Germany)

Abstract

This article conceptualizes acting on media in terms of different interplays between focal actors, users, and user communities. It is argued that—in times of mediated visibility, the increasing entanglement of social and technological change, and accelerated feedback loops—arenas of negotiation emerge and therewith the complexities of relations between producers and users increases. Using insights from the fields of Wii hacking, Circuit Bending, and online poker tools, three variants of interplay are presented and discussed: integration, segregation, and permanent confrontation. Whilst a process-oriented perspective on reciprocal action is developed the paper contributes (a) to a balanced perspective on what is often a one-sided discussion regarding the actions leading to media change, and (b) to the understanding of the relation between media change and reflexive modernity.

Suggested Citation

  • Tilo Grenz & Paul Eisewicht, 2017. "Variants of Interplay as Drivers of Media Change," Media and Communication, Cogitatio Press, vol. 5(3), pages 5-14.
    • Handle: RePEc:cog:meanco:v5:y:2017:i:3:p:5-14
    DOI: 10.17645/mac.v5i3.971
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    References listed on IDEAS

    as
    1. Sigrid Kannengießer & Sebastian Kubitschko, 2017. "Acting on Media: Influencing, Shaping and (Re)Configuring the Fabric of Everyday Life," Media and Communication, Cogitatio Press, vol. 5(3), pages 1-4.
    2. Siong Hook Law & Panicos Demetriades, 2005. "Openness, Institutions and Financial Development," Discussion Papers in Economics 05/8, Division of Economics, School of Business, University of Leicester.
    3. Allan P. O. Williams, 2006. "Institutional and Market Influences in the Development of Cass," Palgrave Macmillan Books, in: The Rise of Cass Business School, chapter 7, pages 95-111, Palgrave Macmillan.
    4. Sebastian Kubitschko, 2015. "The Role of Hackers in Countering Surveillance and Promoting Democracy," Media and Communication, Cogitatio Press, vol. 3(2), pages 77-87.
    5. Flowers, Stephen, 2008. "Harnessing the hackers: The emergence and exploitation of Outlaw Innovation," Research Policy, Elsevier, vol. 37(2), pages 177-193, March.
    6. John Bellows & Edward Miguel, 2006. "War and Institutions: New Evidence from Sierra Leone," American Economic Review, American Economic Association, vol. 96(2), pages 394-399, May.
    7. Sigrid Kannengießer & Sebastian Kubitschko, 2017. "Acting on Media: Influencing, Shaping and (Re)Configuring the Fabric of Everyday Life," Media and Communication, Cogitatio Press, vol. 5(3), pages 1-4.
    Full references (including those not matched with items on IDEAS)

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