IDEAS home Printed from https://ideas.repec.org/a/cog/meanco/v5y2017i3p5-14.html
   My bibliography  Save this article

Variants of Interplay as Drivers of Media Change

Author

Listed:
  • Tilo Grenz

    (Department of Sociology, University of Vienna, Austria)

  • Paul Eisewicht

    (Department of Sociology, TU Dortmund University, Germany)

Abstract

This article conceptualizes acting on media in terms of different interplays between focal actors, users, and user communities. It is argued that—in times of mediated visibility, the increasing entanglement of social and technological change, and accelerated feedback loops—arenas of negotiation emerge and therewith the complexities of relations between producers and users increases. Using insights from the fields of Wii hacking, Circuit Bending, and online poker tools, three variants of interplay are presented and discussed: integration, segregation, and permanent confrontation. Whilst a process-oriented perspective on reciprocal action is developed the paper contributes (a) to a balanced perspective on what is often a one-sided discussion regarding the actions leading to media change, and (b) to the understanding of the relation between media change and reflexive modernity.

Suggested Citation

  • Tilo Grenz & Paul Eisewicht, 2017. "Variants of Interplay as Drivers of Media Change," Media and Communication, Cogitatio Press, vol. 5(3), pages 5-14.
  • Handle: RePEc:cog:meanco:v:5:y:2017:i:3:p:5-14
    as

    Download full text from publisher

    File URL: https://www.cogitatiopress.com/mediaandcommunication/article/view/971
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Amrit Tiwana & Benn Konsynski & Ashley A. Bush, 2010. "Research Commentary ---Platform Evolution: Coevolution of Platform Architecture, Governance, and Environmental Dynamics," Information Systems Research, INFORMS, vol. 21(4), pages 675-687, December.
    2. Sebastian Kubitschko, 2015. "The Role of Hackers in Countering Surveillance and Promoting Democracy," Media and Communication, Cogitatio Press, vol. 3(2), pages 77-87.
    3. Flowers, Stephen, 2008. "Harnessing the hackers: The emergence and exploitation of Outlaw Innovation," Research Policy, Elsevier, vol. 37(2), pages 177-193, March.
    4. Muniz, Albert M, Jr & O'Guinn, Thomas C, 2001. "Brand Community," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(4), pages 412-432, March.
    5. Sigrid Kannengießer & Sebastian Kubitschko, 2017. "Acting on Media: Influencing, Shaping and (Re)Configuring the Fabric of Everyday Life," Media and Communication, Cogitatio Press, vol. 5(3), pages 1-4.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sigrid Kannengießer & Sebastian Kubitschko, 2017. "Acting on Media: Influencing, Shaping and (Re)Configuring the Fabric of Everyday Life," Media and Communication, Cogitatio Press, vol. 5(3), pages 1-4.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Trischler, Jakob & Johnson, Mikael & Kristensson, Per, 2020. "A service ecosystem perspective on the diffusion of sustainability-oriented user innovations," Journal of Business Research, Elsevier, vol. 116(C), pages 552-560.
    2. Nicoletta Buratti & Francesco Derchi & Giorgia Profumo, 2015. "The blurred boundary between empowered and working consumers: insights from the winner taco case," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(4), pages 133-156.
    3. Mandiberg, James M. & Warner, Richard, 2012. "Business development and marketing within communities of social service clients," Journal of Business Research, Elsevier, vol. 65(12), pages 1736-1742.
    4. Leenheer, J. & Bijmolt, T.H.A. & van Heerde, H.J. & Smidts, A., 2002. "Do Loyalty Programs Enhance Behavioral Loyalty : An Empirical Analysis Accounting for Program Design and Competitive Effects," Discussion Paper 2002-65, Tilburg University, Center for Economic Research.
    5. Sören Wallbach & Katrin Coleman & Ralf Elbert & Alexander Benlian, 2019. "Multi-sided platform diffusion in competitive B2B networks: inhibiting factors and their impact on network effects," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 693-710, December.
    6. Berthon, Pierre & Pitt, Leyland F. & Campbell, Colin, 2009. "Does brand meaning exist in similarity or singularity?," Journal of Business Research, Elsevier, vol. 62(3), pages 356-361, March.
    7. Valentina Daniela N. CONSTANTIN & Roxana-Denisa G. STOENESCU, 2014. "The Impact Of Origin On Creating A Cult Brand: The Case Of Apple," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 123-134, April.
    8. Zhan (Michael) Shi & T. S. Raghu, 2020. "An Economic Analysis of Product Recommendation in the Presence of Quality and Taste-Match Heterogeneity," Information Systems Research, INFORMS, vol. 31(2), pages 399-411, June.
    9. Piotr Å asak & SÅ‚awomir WyciÅ›lak, 2023. "Blockchain and cloud platforms in banking services: A paradox perspective," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 19(4), pages 12-47.
    10. Yoshida, Masayuki & James, Jeffrey D. & Cronin, J. Joseph, 2013. "Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behavior," Sport Management Review, Elsevier, vol. 16(1), pages 68-84.
    11. Suomi, Kati & Luonila, Mervi & Tähtinen, Jaana, 2020. "Ironic festival brand co-creation," Journal of Business Research, Elsevier, vol. 106(C), pages 211-220.
    12. Dolata, Ulrich, 2014. "Märkte und Macht der Internetkonzerne: Konzentration - Konkurrenz - Innovationsstrategien," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2014-04, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    13. Xing Wan & Javier Cenamor & Jing Chen, 2017. "Exploring Performance Determinants of China’s Cable Operators and OTT Service Providers in the Era of Digital Convergence—From the Perspective of an Industry Platform," Sustainability, MDPI, vol. 9(12), pages 1-19, December.
    14. Jerman Damjana & Završnik Bruno, 2012. "The Role of Social Networks for Business in the Marketing Communications," Scientific Annals of Economics and Business, Sciendo, vol. 59(1), pages 155-168, July.
    15. Kang, Jun & Alejandro, Thomas Brashear & Groza, Mark D., 2015. "Customer–company identification and the effectiveness of loyalty programs," Journal of Business Research, Elsevier, vol. 68(2), pages 464-471.
    16. Brodie, Roderick J. & Ilic, Ana & Juric, Biljana & Hollebeek, Linda, 2013. "Consumer engagement in a virtual brand community: An exploratory analysis," Journal of Business Research, Elsevier, vol. 66(1), pages 105-114.
    17. Ge Zhang & Yuxiang Gao & Gaoyong Li, 2023. "Research on Digital Transformation and Green Technology Innovation—Evidence from China’s Listed Manufacturing Enterprises," Sustainability, MDPI, vol. 15(8), pages 1-23, April.
    18. Ewing, Michael T. & Jevons, Colin P. & Khalil, Elias L., 2009. "Brand death: A developmental model of senescence," Journal of Business Research, Elsevier, vol. 62(3), pages 332-338, March.
    19. Mario Schaarschmidt & Dirk Homscheid & Thomas Kilian, 2019. "Application Developer Engagement In Open Software Platforms: An Empirical Study Of Apple Ios And Google Android Developers," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(04), pages 1-33, May.
    20. Shi, Lei & Miles, Angela, 2020. "Non-effectual, non-customer effectual, or customer-effectual: A conceptual exploration of the applicability of the effectuation logic in startup brand identity construction," Journal of Business Research, Elsevier, vol. 113(C), pages 168-179.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cog:meanco:v:5:y:2017:i:3:p:5-14. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: António Vieira (email available below). General contact details of provider: https://www.cogitatiopress.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.