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The Capacity And Competitiveness Of The Firms In International Business – Four Models Of Market Approach

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  • Liviu NEAMTU, Adina NEAMTU

    (Constantin Brancusi” University of Targu-Jiu)

Abstract

Firma and companies wish the extension on the international market, but not always are able to serve in an efficient manner, an extended market as a result of the capacity restrictions that these companies register. In rapport with the capacity restrictions, the firm would take into account another dimension of the International market that might posses. The study takes into consideration the adaptation of the firm at one of the four levels of market development, having as result two major approaches, each approach offering two action modalities at the level of international business. There results four modalities (ways) of assignment of the resources and activities, depending on the capacity of the company, in rapport with the one of the market and competition.

Suggested Citation

  • Liviu NEAMTU, Adina NEAMTU, 2012. "The Capacity And Competitiveness Of The Firms In International Business – Four Models Of Market Approach," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 93-98, March.
    • Handle: RePEc:cbu:jrnlec:y:2012:v:1:p:93-98
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    1. Warren J Bilkey, 1978. "An Attempted Integration of the Literature on the Export Behavior of Firms," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 9(1), pages 33-46, March.
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