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Motives and Marketing Strategies of Greek Companies Exporting to South-East European Markets

Author

Listed:
  • Panagiotis G. Liargovas

    (University of Peloponnese, Greece)

  • Konstantinos S. Skandalis

    (University of Peloponnese, Greece)

Abstract

The purpose of this study is twofold. First, to conceptualize various internal, external and strategic factors explaining the motivation and the marketing strategy of Greek exporting firms based on a strategic management model. Second, to empirically test this model in the case of Greek firms exporting to South-East European (Balkan) markets. The analysis is accomplished through the observed behaviour of 41 firms listed on the Athens stock exchange involved in exporting to South-East Europe. It is based on a questionnaire which has provided several insights into export motivations and export marketing strategy elements. It uses principal component factor analysis technique in order to investigate common factors that might explain underlying beliefs about the perceived variables.

Suggested Citation

  • Panagiotis G. Liargovas & Konstantinos S. Skandalis, 2008. "Motives and Marketing Strategies of Greek Companies Exporting to South-East European Markets," South-Eastern Europe Journal of Economics, Association of Economic Universities of South and Eastern Europe and the Black Sea Region, vol. 6(2), pages 227-244.
    • Handle: RePEc:seb:journl:v:6:y:2008:i:2:p:227-244
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    File URL: http://www.asecu.gr/Seeje/issue11/LIARGOVAS.pdf
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    References listed on IDEAS

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    1. Warren J Bilkey, 1978. "An Attempted Integration of the Literature on the Export Behavior of Firms," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 9(1), pages 33-46, March.
    2. Anonymous, 0. "Abstracts: An Evolving Public Policy Education," Increasing Understanding of Public Problems and Policies, Farm Foundation.
    3. Unknown, 1962. "Some Forces That Determine Agricultural Policy," Increasing Understanding of Public Problems and Policies:1962 17975, Farm Foundation.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Theodore Metaxas, 2012. "Urban Advantages and Disadvantages in Southeastern Europe: An Appreciation of Industrial Firms by Using Exploratory Factor Analysis," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 81-104.
    2. Kanitsorn Terdpaopong & Robert C. Rickards, 2021. "Thai Non-Life Insurance Companies’ Resilience and the Historic 2011 Floods: Some Recommendations for Greater Sustainability," Sustainability, MDPI, vol. 13(16), pages 1-19, August.
    3. Seyed Hossein Jalali, 2012. "Export Barriers and Export Performance: Empirical Evidence from the Commercial Relationship between Greece and Iran," South-Eastern Europe Journal of Economics, Association of Economic Universities of South and Eastern Europe and the Black Sea Region, vol. 10(1), pages 53-66.
    4. Théodore METAXAS & Marie-Noëlle DUQUENNE, 2017. "Partnerships and development policies for small-medium enterprises in Greece: a CFA approach," Region et Developpement, Region et Developpement, LEAD, Universite du Sud - Toulon Var, vol. 45, pages 131-158.
    5. Marija Martinovic & Elena Matana, 2017. "Influence Of Perceived Export Barriers On The Export Intensity Of The Croatian Manufacturers," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 26(1), pages 107-128, june.

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    More about this item

    Keywords

    export marketing; export motives; Greece; South-East European markets; factor analysis;
    All these keywords.

    JEL classification:

    • F14 - International Economics - - Trade - - - Empirical Studies of Trade

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