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Synergic strategies in reinforcing the pluralistic paradigm, inclusion and diversity as a catalyst for social sustainability focusing on agribusinesses

Author

Listed:
  • Hana Urbancová

    (Department of Human Resources, University of Economics and Management, Prague, Czech Republic)

  • Pavla Vrabcová

    (Department of Economic Statistics, Faculty of Economics, Technical University of Liberec, Liberec, Czech Republic)

  • Peter Madzík

    (Department of Business Administration and Management, Faculty of Economics, Technical University of Liberec, Liberec, Czech Republic)

  • Aleš Kocourek

    (Department of Economics, Faculty of Economics, Technical University of Liberec, Liberec, Czech Republic)

Abstract

Addressing social sustainability, gender dynamics, strengthening educational diversity and ensuring inclusive partnership structures are all key components of promoting inclusion, not only in the agricultural sector. Diversity management is a human resource trend based on respect for inclusive culture, gender and ethnic diversity, multifaceted equality or the use of virtual teams under the right working conditions, but when not applied correctly it may produce undesired effects in agribusinesses as well as in other economics sectors. This paper aims to identify effective approaches to setting working conditions used by organisations to promote inclusion, management diversity and the development of social sustainability. The data were obtained through quantitative research using the Computer Assisted Web Interviewing method (n = 202) and processed using the chi-square test at a 0.05 significance level as well as through qualitative research involving focus groups (n = 10). The study results have demonstrated that investment in diversity education remains crucial. Not only agricultural but also other businesses have begun to use metrics to monitor their diversity and inclusion progress. Organisations are beginning to use artificial intelligence (AI) to remove prejudices in recruitment, identify inequalities in remuneration and ensure inclusion in online communication.

Suggested Citation

  • Hana Urbancová & Pavla Vrabcová & Peter Madzík & Aleš Kocourek, 2025. "Synergic strategies in reinforcing the pluralistic paradigm, inclusion and diversity as a catalyst for social sustainability focusing on agribusinesses," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 71(5), pages 273-284.
    • Handle: RePEc:caa:jnlage:v:71:y:2025:i:5:id:371-2024-agricecon
    DOI: 10.17221/371/2024-AGRICECON
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    References listed on IDEAS

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