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Agriculture farms product differentiation assessment in the Czech Republic

Author

Listed:
  • Michal Chocholousek

    (Department of Management, Faculty of Economics and Management, Czech University of Life Sciences, Prague, Czech Republic)

  • Zuzana Hlouskova

    (Liaison Agency FADN CZ, Institute of Agricultural Economics and Information, Prague, Czech Republic)

  • Tereza Simova

    (Department of Management, Faculty of Economics and Management, Czech University of Life Sciences, Prague, Czech Republic)

  • Jan Huml

    (Department of Management, Faculty of Economics and Management, Czech University of Life Sciences, Prague, Czech Republic)

Abstract

Farms generally produce products with low differentiation. To reach an increase in the profit and sales, product differentiation is one of the potential strategies that could be successfully applied. This paper identifies "Intermediate Consumption/Total Output" as a simple and user-friendly indicator for farm product differentiation performance and comparison assessment in the Czech Republic, based on a two-step cluster analysis performed on 1 225 farms with different operating conditions and reproduction process characteristics in the Czech Republic. The data are sourced from Farm Accountancy Data Network (FADN CZ). Four farm clusters based on product differentiation levels are identified and described from the point of view of the production process and conditions. The resulting cluster profiles, in general, indicate the production conditions and process affecting the resulting product differentiation. Nevertheless, farms deliver extraordinary product differentiation values in fields with less favourable conditions and production processes. Those have the potential to be an inspiration for farms with lower product differentiation values. The result of this paper provides hope, less favourable conditions are not a limit for formidable performance. This paper result can be practically applied by anyone aiming to easily identify, evaluate, and compare farm product differentiation levels.

Suggested Citation

  • Michal Chocholousek & Zuzana Hlouskova & Tereza Simova & Jan Huml, 2021. "Agriculture farms product differentiation assessment in the Czech Republic," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 67(3), pages 81-89.
    • Handle: RePEc:caa:jnlage:v:67:y:2021:i:3:id:442-2020-agricecon
    DOI: 10.17221/442/2020-AGRICECON
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    References listed on IDEAS

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