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Competitive Advantage Sources In Travel Agencies

Author

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  • Adriana Ioana Raduta

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

This paper aims to identify the most used ways to obtain the competitive advantage for travel agencies. Thus, following the study of the literature from the specific databases, and also following the application of a quantitative research, there were obtained information regarding the today’s trend of the ways to overtake the rivalry in the field, as they are seen by the personnel employed in different types of travel agencies in Bucharest. Based on these, there may be noticed actual trends regarding the tackle of the travel agencies in order to obtain a market share as large as possible, and to secure the loyalty of the customers.

Suggested Citation

  • Adriana Ioana Raduta, 2019. "Competitive Advantage Sources In Travel Agencies," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 1(1), pages 29-35.
    • Handle: RePEc:bum:cactus:v:1:y:2019:i:1:p:29-35
    as

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    File URL: https://www.cactus-journal-of-tourism.ase.ro/Pdf/vol_1/Raduta.pdf
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    References listed on IDEAS

    as
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    3. Silva, Graça Miranda & Gonçalves, Helena Martins, 2016. "Causal recipes for customer loyalty to travel agencies: Differences between online and offline customers," Journal of Business Research, Elsevier, vol. 69(11), pages 5512-5518.
    4. Yeh, Chien Chi & Ku, Edward C.S. & Ho, Ching Hua, 2016. "Collaborating pivotal suppliers: Complementarities, flexibility, and standard communication between airline companies and travel agencies," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 92-101.
    5. Xiang, Zheng & Magnini, Vincent P. & Fesenmaier, Daniel R., 2015. "Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 244-249.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

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    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods

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