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Nexus of Regenerative Tourism Destination Competitiveness, Climate Advocacy and Visit Intention: Mediating Role of Travel FOMO and Destination Loyalty

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  • Umer Zaman

    (Endicott College of International Studies (ECIS), Woosong University, Daejeon 34606, Republic of Korea)

Abstract

The Game Theory is aiding global tourism research to leverage destination appeal and competitiveness in the context of climate change advocacy. As global tourism continues to play a vital role in economic development and cultural exchange, there is a growing need to unravel the complexities of tourist behavior and destination competitiveness. Therefore, this study aims to utilize the Game Theory to investigate the relationships between Fear of Missing Out (FOMO), Regenerative Tourism Destination Competitiveness (RTDC), Tourist Visit Intention (TVI), and Destination Loyalty (DL) within the UAE, with the moderating role of Climate Advocacy. An online survey (using Google Forms) was distributed via social media platforms (primarily Facebook groups), resulting in data collection from 296 respondents. Smart PLS 4 and SPSS were utilized for data analysis. The findings revealed that RTDC had significant positive relationships with FOMO, DL, and TVI, thus supporting hypotheses 1 to 10. However, the hypothesis regarding Climate Advocacy moderating DL and TVI was not supported. Based on the Game Theory, this study contributes to the theoretical understanding of regenerative tourism destination competitiveness and offers practical implications for destination management strategies. Limitations include reliance on self-reported data and context-specific considerations. Future studies should also consider cultural contexts, to enhance the external validity of research outcomes.

Suggested Citation

  • Umer Zaman, 2024. "Nexus of Regenerative Tourism Destination Competitiveness, Climate Advocacy and Visit Intention: Mediating Role of Travel FOMO and Destination Loyalty," Sustainability, MDPI, vol. 16(17), pages 1-23, September.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:17:p:7827-:d:1473874
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    References listed on IDEAS

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    Cited by:

    1. Umer Zaman, 2024. "Guardians of the Green: Exploring Climate Advocacy, Data Privacy-Conscious Marketing, and Social Moral Licensing in Regenerative Tourism in Hawaii," Sustainability, MDPI, vol. 16(23), pages 1-17, November.
    2. Puteri Illiya Badrisa Azman & Nur Arfa Najihah Mohd Fauz & Ezwani Azmi, 2025. "The Influence of Trending Social Media Content on Youths’ Revisit Intention," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(9), pages 4630-4637, September.

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