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Understanding Employees Needs Through Corporate Social Responsibility

Author

Listed:
  • Andra Modreanu

    (The Bucharest University of Economic Studies,)

  • Gabriela Nicoleta Andri?an

    (The Bucharest University of Economic Studies,)

Abstract

The current competitive business environment implies that companies need to adopt a people-driven orientation in order to succeed. Fulfilling the expectations of external customers has been one of the most important priorities for many firms. Lately, more and more organizations have become aware of the vital role employees also have as internal stakeholders and customers. Considering the essential part workers hold in delivering business results, it is understandable why many companies seek to recruit and retain competent employees. The paper intends to provide a comprehensive understanding of how corporate social responsibility models can be used to satisfy the needs of employees based on Maslow's hierarchy applied to the work environment. The results outline the importance of corporate social responsibility in attracting and retaining valuable employees due to the concept’s contribution in meeting the expectations of individuals

Suggested Citation

  • Andra Modreanu & Gabriela Nicoleta Andri?an, 2022. "Understanding Employees Needs Through Corporate Social Responsibility," Management Strategies Journal, Constantin Brancoveanu University, vol. 56(2), pages 118-126.
    • Handle: RePEc:brc:journl:v:56:y:2022:i:2:p:118-126
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    File URL: http://www.strategiimanageriale.ro/papers/220216.pdf
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    References listed on IDEAS

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    Keywords

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    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being
    • J28 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Safety; Job Satisfaction; Related Public Policy

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