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Case Study on Promotional Strategies for Ștrand Termal Deta

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  • Florin Alexandru Bude

    (Ioan Slavici University of Timișoara)

Abstract

This case study explores the promotional strategies employed by Ștrand Termal Deta, a thermal spa seeking to enhance its visibility and attract a broader clientele. The study examines both online and offline marketing approaches and their effectiveness in customer engagement. A key component of this analysis is a customer survey designed to assess awareness, travel preferences, service satisfaction, and promotional reach. (Pizam & Mansfeld, 2000) The findings highlight the impact of marketing strategies, customer retention, and areas for improvement in future promotions. (Buhalis, 2000)

Suggested Citation

  • Florin Alexandru Bude, 2021. "Case Study on Promotional Strategies for Ștrand Termal Deta," BRAND. Broad Research in Accounting, Negotiation, and Distribution, EduSoft Publishing, vol. 12(1), pages 26-41.
    • Handle: RePEc:bra:journl:v:12:y:2021:i:1:p:26-41
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    References listed on IDEAS

    as
    1. Xiang, Zheng & Gretzel, Ulrike, 2010. "Role of social media in online travel information search," Tourism Management, Elsevier, vol. 31(2), pages 179-188.
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