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A Cross-Cultural Comparison of the Ethical Environments of the U.S. and South Korean Life Insurance Markets


  • Cooper Robert W.

    (Drake University)

  • Lee Bong-Joo

    (Kyung Hee University, Korea)

  • Lee Kyung-Lyong

    (Sogang University, Korea)

  • Lee Han-Duck

    (Hongik University, Korea)


Along with competence, ethical behavior is a key component of professionalism. In carrying out their duties, all life insurance professionals encounter a variety of ethical dilemmas as well as a number of factors that can present challenges to their efforts to resolve these dilemmas in an ethical manner. By comparing the ethical environments of the U.S. and South Korean life insurance industries, this paper examines how significant differences in culture can affect the key ethical issues and the hindrances to ethical behavior faced by life insurance professionals working in the two countries.

Suggested Citation

  • Cooper Robert W. & Lee Bong-Joo & Lee Kyung-Lyong & Lee Han-Duck, 2006. "A Cross-Cultural Comparison of the Ethical Environments of the U.S. and South Korean Life Insurance Markets," Asia-Pacific Journal of Risk and Insurance, De Gruyter, vol. 1(2), pages 1-21, February.
  • Handle: RePEc:bpj:apjrin:v:1:y:2006:i:2:n:1

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    References listed on IDEAS

    1. Romar, Edward J., 2004. "Globalization, Ethics, and Opportunism: A Confucian View of Business Relationships," Business Ethics Quarterly, Cambridge University Press, vol. 14(04), pages 663-678, October.
    2. Koehn, Daryl, 2001. "Confucian Trustworthiness and the Practice of Business in China," Business Ethics Quarterly, Cambridge University Press, vol. 11(03), pages 415-429, July.
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