Corporate Social Responsibility as a Source of Employees' Job Satisfaction in the Hospitality Industry

The hospitality industry has been continuously struggling with high employee turnover and a significant "within" and "out of industry" labour mobility, regardless of the phase of the business cycle, time or geographical region. Additionally, as in any other service industry, employees' performance is frequently the only way how to differentiate among otherwise almost identical outputs and the only way how to build and attain customers' satisfaction, trust, and loyalty. Thus, employees' motivation plays a significant role in stipulating hospitality industry employees' work performance, where job satisfaction (JS) often plays a mediating role between employee's needs and his or her ultimate work behaviour, such as work performance, organizational commitment or voluntary retention. Unfortunately, scholarly literature gives little room to Corporate Social Responsibility (CSR) functioning as a motivation factor in relation to employees. Therefore, the purpose of this paper is to fill in this gap and to examine the link between CSR and JS of hospitality industry employees using regression analysis. Drawing upon Carroll's four-dimensional concept of CSR, the results of this paper indicate a significant positive causal relationship between the ethical, economic, and legal dimensions of CSR and JS; however, a significant positive causal relationship between philanthropic CSR dimension and JS was not confirmed.