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Sustainability And Consumer Behavior In Green Hotels: Insights From A Bibliometric Analysis

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  • Roxana Elena POPȘA

    (Lucian Blaga University of Sibiu, Romania)

Abstract

This bibliometric analysis explores the intersection of sustainability and consumer behavior in the context of green hotels, highlighting how environmental concerns are reshaping tourist preferences and influencing hospitality strategies. Although the implementation of eco-friendly practices in hotels is associated with higher operational costs, consumers tend to value such initiatives for their contribution to environmental protection. Using data from the Web of Science database, covering the period from January 2000 to May 2025, and analytical tools such as VOSviewer, this study conducts citation, co-citation, and co-occurrence analyses to map key research trends. The findings identify the main attributes that shape travelers’ decisions regarding green hotels, as well as hoteliers’ interest in adopting sustainable strategies, particularly in relation to their impact on economic and competitive performance.

Suggested Citation

  • Roxana Elena POPȘA, 2025. "Sustainability And Consumer Behavior In Green Hotels: Insights From A Bibliometric Analysis," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 20(2), pages 238-252, August.
    • Handle: RePEc:blg:journl:v:20:y:2025:i:2:p:238-252
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    File URL: http://magazines.ulbsibiu.ro/eccsf/RePEc/blg/journl/20212popsa.pdf
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    1. Han, Heesup & Hsu, Li-Tzang (Jane) & Sheu, Chwen, 2010. "Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities," Tourism Management, Elsevier, vol. 31(3), pages 325-334.
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